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Corporate Strategy

Description

Course objectives

  • Learn how to analyse an organization’s environment
  • Discuss and apply various strategic frameworks and models
  • Identify an organization’s valuable resources and capabilities.
  • Determine the sources of competitive advantage.

Course description
This course focuses mainly on business strategy, examining issues central to its long and short-term competitive position. We will explore a variety of conceptual frameworks and models to analyse and gain insight about how to achieve or sustain competitive advantage. This journey starts by analysing the external environment’s influence on a firm’s performance. We will subsequently analyse the impact of the internal context (resources and capabilities) on firm performance. After covering both the external and internal perspectives, we bring these concepts together to discuss firm level competitive advantage. This first part of the course focuses on single business or business unit strategy and will take up the first part. The final part explores corporate or multi-business strategy and international strategy.

Learning methods
In the lectures, we will discuss the theory, frameworks, tools and models relevant to corporate strategy. In the exercises, we will apply these tools and theories to specific cases.

Attendance
Not mandatory. Yet, you can only get credit for case discussion and quizzes if you attend classes.

Examination information
10% Inclass quizzes (individual)
50% Homeworks (group)
40% Final exam (individual)

Required material
R. M Grant (2010) Contemporary Strategy Analysis, Wiley (10th Edition)
Additional material will be distributed as needed.

People

 

Arora-Jonsson S. J.

Course director

Fontes Duarte J. P.

Course director

Martignoni D.

Course director

Additional information

Semester
Fall
Academic year
2020-2021
ECTS
6
Language
English
Education
Master of Science in Cognitive Psychology in Health Communication (com), Core course, Fundamental knowledges, 2nd year
Master of Science in Communication and Economics in Corporate Communication, Core course, Core Course, 1st year
Master of Science in Communication and Economics in Marketing and Transformative Economy, Core course, Core Course, 1st year
Master of Science in Communication in Communication, Management & Health, Core course, Fundamental knowledges, 1st year
Master of Science in Economics in Management, Core course, Conoscenze di base (Economics stream), 1st year
Master of Science in Economics in Management, Core course, Conoscenze di base (Management stream), 1st year
Master of Science in Management and Informatics, Informatics track, Lecture, 1st year