L. Suzanne Suggs, Ph.D., CHES: Full Professor of Social Marketing, Institute for Public Communication (ICP), Faculty of Communication Sciences, University of Lugano.
Professor Suggs´ principal research focuses on health behavior and social change, using communication technologies, new media, and messaging strategies (tailoring and targeting)
Prior to joining the faculty at the University of Lugano in August 2007, she was Assistant Professor in the Graduate Program in Health Communication, Department of Marketing Communication at Emerson College and Adjunct Assistant Clinical Professor in the Department of Public Health and Family Medicine at Tufts University School of Medicine in Boston, Massachusetts. She has held positions as Research Assistant and Project Coordinator at the Oregon Center for Applied Science (Eugene, Oregon) and as Associate Director of Research at HealthMedia (Ann Arbor, Michigan). She earned her PhD in Health Studies from Texas Woman´s University and a post-doctoral fellowship in the Department of Clinical Epidemiology and Biostatistics, Evidence-Based Practice Centre, at McMaster University in Ontario Canada.
She serves on the founding organizing board for the European Social Marketing Association and International Social Marketing Association, reviews for several leading health communication, health promotion, and health behavior journals, and is on the Editorial Review Board for the Journal of Health Communication.
Social Marketing, Behaviour Change, Health Communication, New media