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Charlotte Stachel


Charlotte Stachel is a PhD candidate in Digital Fashion Communication.

Her research project focuses on the digitisation of a brand’s fashion heritage and its related digital and phygital communication practices. Her position is funded by the Lifestyle Tech Competence Center (LTCC), of which USI is a founding member, and is done within a collaborative project with Swiss fashion brand Bally.

In September 2022, she joined USI as a junior researcher and teaching assistant of the MSc in Digital Fashion Communication, a double degree by USI and Université Paris 1 Panthéon-Sorbonne (France).

Between 2017 and 2022, she has been working as a communications specialist at the Federal Department of Justice and Police (FDJP) and the Federal Department of Foreign Affairs (FDFA) in Bern.

She holds a Bachelor’s Degree in Communication and Media Research from the University of Fribourg and a Master’s Degree in Public Management and Policy with specialisation in Public Communication and Management from the University of Bern and USI.