Master of Science in Communication in Media Management (MMM)
Courses 2026-2027
Fall semester
Lecture
Core
- Communication law, Cattaneo G.
- Journalism, Innovation & Datafication, Porlezza C.
- Media Economics and Policy, Foa M., Hibberd M.
- Principles of Marketings, Mendini M., Visconti L. M.
- Social Media Management, Barcella D.
- Swiss Media System, Porlezza C.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
Elective
- Advertising and Consumer Representations, Balusseau V.
- Applied Digital Entrepreneurship
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Seele P., Conti L. G.
- Business Plans and Business Models, Martignoni D.
- Cinema and Visual Arts, Tescari V.
- Communication and Marketing Ethics, Seele P., Conti L. G.
- Consumer Culture, Visconti L. M.
- Corporate Social Responsibility, Seele P., Conti L. G.
- Customer Experience and Relationship Management, Merlo O.
- Customer Value and (Post)ownership, Heilbrunn B.
- Digital Screen Futures: Transformation and Innovation in Cinema and Media, Lee K. B., Mazzarino F.
- Diversity and Inclusion, Wegahtabrhan K. S., Mehran A. W.
- Go to Market, De Sanctis R.
- Intercultural Communication, Drzewiecka J.
- Negotiation, Mehta K.
- Neuromarketing, Estes Z. C.
- Online Communication Design, Picco A., Lepp M. S.
- Organizational Design and Change, Pallotti F.
- Project Management
- Social Innovation
- Social Marketing, Suggs L. S., Angelotti K.
Integrative atelier
Spring semester
Lecture
Core
- Argumentation in the Media, Lucchini C., Pineda Castañeda N. A., Sheikh Asadi N.
- Digital Archives, Maeusli T.
- Environmental Management and Communications, Hibberd M., Mazzei-Rezzonico P.
- International Strategic Management, Giboi A. I., Hibberd M., Lin Y.
- Reputation, Crisis and Media Industries, Hibberd M., Lin Y.
- Research Methods and Thesis Writing, Martinisi A.
- Strategies in Screen Industries, Prario B.
Courses 2025-2026
Fall semester
Lecture
Core
- Communication law, Cattaneo G.
- Journalism, Innovation & Datafication, Porlezza C., Pranteddu L.
- Media Economics and Policy, Foa M., Hibberd M.
- Orthodox and Critical Perspectives in Marketing B, Mendini M., Visconti L. M.
- Social Media Management, Barcella D., Benecchi E.
- Swiss Media System, Porlezza C., Pranteddu L.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
Elective
- Advertising and Consumer Representations, Akmeraner Kokat Y., Balusseau V.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Beschorner T.
- Business Plans and Business Models, Martignoni D.
- Cinema and Visual Arts, Tescari V.
- Communication and Marketing Ethics, Illia Manzan L.
- Consumer Culture, Visconti L. M.
- Corporate Social Responsibility, Lock I.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Screen Futures: Transformation and Innovation in Cinema and Media, Lee K. B., Mazzarino F.
- Financial Decisions, Pellandini-Simányi L., Bucher J. H.
- Go to Market, Chimenti G.
- Intercultural Communication, Noris A.
- Leadership and Teams, Beck N., Abagnale B.
- Media narratives and conflicts, Frediani F.
- Negotiation, Mehta K.
- Neuromarketing, Estes Z. C.
- Online Communication Design, Picco A., Lepp M. S.
- Organizational Design and Change, Pallotti F.
- Project Management, Gonçalves P., Andreeva M.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Mamashli Z.
- Social Marketing, Suggs L. S., Send J. Z.
Integrative atelier
Spring semester
Lecture
Core
- Argumentation in the Media, Rocci A., Pineda Castañeda N. A., Sheikh Asadi N.
- Digital Archives, Maeusli T.
- Environmental Management and Communications, Hibberd M., Mazzei-Rezzonico P.
- International Strategic Management, Giboi A. I., Hibberd M., Lin Y.
- Reputation, Crisis and Media Industries, Hibberd M., Lin Y.
- Research Methods and Thesis Writing, Martinisi A.
- Strategies in Screen Industries, Prario B.
