Master of Science in Communication and Economics in Marketing and Transformative Economy (MMTE)
Courses 2026-2027
Fall semester
Lecture
Core
- Business Communication Laws in the Digital Age, Gilliéron P.
- Corporate Social Responsibility, Seele P., Conti L. G.
- Digital Challenges in Marketing and Big Data, Silchenko K.
- Financial Methods for Marketing Management, Calciolari S.
- Principles of Marketings, Mendini M., Visconti L. M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L., Paradiso C.
- Strategic Communication Management in the Age of AI, Zamparini A., Guza E.
Elective
- Advertising and Consumer Representations, Balusseau V.
- Applied Digital Entrepreneurship
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Seele P., Conti L. G.
- Business Plans and Business Models, Martignoni D.
- Cinema and Visual Arts, Tescari V.
- Communication and Marketing Ethics, Seele P., Conti L. G.
- Consumer Culture, Visconti L. M.
- Customer Experience and Relationship Management, Merlo O.
- Customer Value and (Post)ownership, Heilbrunn B.
- Digital Screen Futures: Transformation and Innovation in Cinema and Media, Lee K. B., Mazzarino F.
- Diversity and Inclusion, Wegahtabrhan K. S., Mehran A. W.
- Go to Market, De Sanctis R.
- Intercultural Communication, Drzewiecka J.
- Negotiation, Mehta K.
- Neuromarketing, Estes Z. C.
- Online Communication Design, Picco A., Lepp M. S.
- Organizational Behavior (G.), Guerci M.
- Project Management
- Social Innovation
- Social Marketing, Suggs L. S., Angelotti K.
- Social Media Management, Barcella D.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
Integrative atelier
Spring semester
Lecture
Core
- Business Markets and Industrial Relations, La Rocca A.
- Critical Consumer Behavior, Gibbert M., Mazzi G. C., Pozzan A.
- Cultivating an innovation-driven mindset through Design Thinking, Sanasi S.
- Economics of Well-being, Odermatt R.
- Managing Interpersonal Dynamics at work, Manzoni B.
- Market System Dynamics, Pellandini-Simányi L.
- Post-growth Marketing
- Public Speaking and Presentation Techniques in Different Contexts, Suggs L. S., Angelotti K., Send J. Z.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Pizzetti M., Brughelli M., Reinhold H. J.
Courses 2025-2026
Fall semester
Lecture
Core
- Business Communication Laws in the Digital Age, Gilliéron P.
- Corporate Strategy (Master) B, Bettinazzi E., Martignoni D., Xie S.
- Digital Challenges in Marketing and Big Data, Silchenko K.
- Marketing Metrics and Social Impact Measurement, Calciolari S.
- Orthodox and Critical Perspectives in Marketing A, Mendini M., Visconti L. M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L., Paradiso C.
Elective
- Advertising and Consumer Representations, Akmeraner Kokat Y., Balusseau V.
- Analytical Thinking, Beck N., Abagnale B.
- Argumentation in Conflict Resolution, Greco S., Sheikh Asadi N.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Beschorner T.
- Business Plans and Business Models, Martignoni D.
- Cinema and Visual Arts, Tescari V.
- Communication and Marketing Ethics, Illia Manzan L.
- Communication Strategies in Financial Disclosure, Stenka R.
- Consumer Culture, Visconti L. M.
- Corporate Social Responsibility, Lock I.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Screen Futures: Transformation and Innovation in Cinema and Media, Lee K. B., Mazzarino F.
- Enterprise Information Systems, Cappiello C., Saad M.
- Financial Decisions, Pellandini-Simányi L., Bucher J. H.
- Go to Market, Chimenti G.
- Industrial Organization (Master in Management - 6 ects), Jametti M., Baronchelli F., Bretschneider M.
- Intercultural Communication, Noris A.
- Leadership and Teams, Beck N., Abagnale B.
- Negotiation, Mehta K.
- Neuromarketing, Estes Z. C.
- Online Communication Design, Picco A., Lepp M. S.
- Organizational Design and Change, Pallotti F.
- Project Management, Gonçalves P., Andreeva M.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Mamashli Z.
- Social Marketing, Suggs L. S., Send J. Z.
- Social Media Management, Barcella D., Benecchi E.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Tobia D. M., Zanardi I.
Integrative atelier
Spring semester
Lecture
Core
- Business Markets and Industrial Relations, La Rocca A.
- Critical Consumer Behavior, Gibbert M., Langebraun N., Mazzi G. C., Pozzan A.
- Cultivating an innovation-driven mindset through Design Thinking, Sanasi S.
- Economics of Well-being, Odermatt R.
- Managing Interpersonal Dynamics at work, Manzoni B.
- Market System Dynamics, Pellandini-Simányi L.
- Post-growth Marketing, Lloveras Gutierrez J., Pansera M., Vicdan H.
- Public Speaking and Presentation Techniques in Different Contexts, Suggs L. S., Angelotti K., Send J. Z.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Pizzetti M., Brughelli M., Reinhold H. J.
