Andreina Mandelli
http://usi.to/eww
Pubblicazioni
Pubblicazioni principali (5)
- Mandelli A. (2012) Branding and Control in Markets as Mediated Conversations
- Mandelli A., Accoto C. (2012) Social Mobile Marketing
- Mandelli A. (2005) Banners, e-mail, advertainment and sponsored search: proposing a value perspective for online advertising
- Mandelli A. (1998) Internet Marketing
- Semetko H., Mandelli A. (1997) Setting the Agenda for Cross-National Research: Bringing Values into the Concept
Articolo pubblicato in rivista scientifica (24)
- La Rocca A., Mandelli A., Snehota I. (2014) Nethnography approach as a tool for marketing research: The case of Dash-P&G/TTV, Management Decision, 52(4):689-704
- Javornik A., Mandelli A. (2012) Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands, Journal of Database Marketing & Customer Strategy Management:300-310
- Mandelli A. (2012) Branding and Control in Markets as Mediated Conversations, Sinergie:147-165
- Mandelli A., Cantoni L. (2010) Social media impact on corporate reputation: Proposing a new methodological approach, Cuadernos de Información (27):61-74
- Vianello S., Mandelli A. (2009) Beyond Knowledge and Branding: the Impact of Online Consumer Communities on Buying Behavior, Special issue a cura di Castaldo S., Finanza, Marketing e Produzione, "Le nuove frontiere della ricerca sui temi distributivi"
- Mandelli A. (2008) Consumer Involvement in Organizations in the "organization as communication" Perspective: a Multidisciplinary Research Agenda, OBS Journal, 6:111-119
- Mandelli A. (2005) Banners, e-mail, advertainment and sponsored search: proposing a value perspective for online advertising, International Journal of Internet Marketing and Advertising, 2 (1/2)
- Mandelli A. (2004) Gatekeeping a rete e democrazia complessa. Problemi dell'Informazione, Il Mulino.:32-52
- Mandelli A. (2003) Alla ricerca della miglior tecnologia o del miglior servizio? Il caso del mobile entertainment, Economia e Management, n. 1
- Mandelli A. (2002) Bounded Sociability, Relationship Costs and Intangible Resources in Complex Digital Networks, IT & Society. Vol. 1, n. 1
- Mandelli A. (2001) La multidimensionalità del digital divide, Economia e Management, n. 4
- Mandelli A. (2000) Le politiche per lo sviluppo dell'economia digitale in Italia, Impresa & Stato. Vol. 52
- Mandelli A. (1999) E' il momento dei portali; dureranno?, Problemi dell'Informazione, Il Mulino. Bologna (4)
- Mandelli A. (1999) Tra contenuto e commercio elettronico; la battaglia dei portali vista dall'Italia, Economia e Management
- Mandelli A. (1998) Il commercio elettronico in Internet. Natura e dimensioni del fenomeno, Economia e Management. N. 2. Etas RCS. Milan
- Mandelli A. (1998) La nuova televisione interattiva; Internet incontra la TV, Economia e Management, n. 2
- Mandelli A. (1997) Commercio Elettronico e Internet. Metafore di Aggregazione e Nuovi Intermediari, Economia e Management. n. 2
- Mandelli A. (1997) Internet; la conoscenza e la fiducia: prime riflessioni sull'economia delle risorse immateriali nel cyberspazio, Economia e Management. N. 4
- Mandelli A. (1997) L'editoria va in rete, Economia e Management. n. 6
- Mandelli A. (1997) Rete e costruzione collaborativa di conoscenza, Sistemi e Impresa, n. 1
- Mandelli A. (1996) Internet e i new media: mass communication per il relationship marketing. Micro Macro Marketing. N. 4, Il Mulino Bologna
- Mandelli A. (1996) Internet e il caso Piaggio. N. 4 Micro Macro Marketing, Il Mulino, Bologna
- Mandelli A., Service industrialization and beyond: findings from a service network project, International Journal of Engineering Management and Economics.
- Mandelli A., Mari A., The relationship between social media conversations and reputation during a crisis: The Toyota case, International Journal of Management Cases
Libro (9)
- Mandelli A., Accoto C. (2012) Social Mobile Marketing. EGEA
- Mandelli A., Accoto C. (2010) Marca e Metriche nei Social Media. Università Della Svizzera Italiana. Lugano
- Vla¿ić G., Mandelli A., Mumel D. (2007) Interactive marketing. PeraGO & Croatian University Press, Zagreb
- Prestinari P., Mandelli A. (2006) Business Tv. Comunicazione d'impresa nell'era digitale. Guerini editore. Milano
- Mandelli A., Vescovi T. (2003) Le Nuove frontiere del Marketing Digitale. Etas RCS. Milan
- Mandelli A. (2001) Il Mondo in Rete. Egea, Milan
- Carignani A., Mandelli A. (1999) Fare Business in Rete. McGraw Hill. Milan
- Mandelli A. (1998) Internet Marketing. McGraw Hill. Milan
- Mandelli A. (1989) Strategia d'Impresa. Strumenti di Analisi e Decisione. Ed. Jackson, Milan
Contributo in libro (21)
- Mandelli A., La Rocca A. (2014) From service experience to augmented service journeys: digital technology and networks in consumer services. Factory or Theater ? Trends in the Management of consumer Services. In V. Baglieri and U. Karmarkar (Eds.). Springer, 151-190
- Mandelli A., Mari A. (2012) The impact of digital technology on service networks: studying a case in the advertising sector. In Karmarkar and Mangal (eds.) The UCLA Anderson Business and Information Technologies (Bit) Project: A Global Study of Business Practice. World Scientific Publishing Company
- Mandelli A., Marchiori E., Cantoni L. (2012) Tourists and Destination Management Organizations facing Social Media and eWord-of-Mouth. A Research in Italy. in Uday S Karmarkar, Vandana Mangal, UCLA Anderson Business and Information Technologies (Bit) Project: A Global Study of Business Practice (2012), World Scientific Publishing Company, Singapore 2012, pp. 225-248 (doi: 10.1142/9789814390880_0011)
- Fuduric M., Mandelli A. (2010) (How) has social media changed the way we measure brand equity? A literature review. In:Langer, J., Vlaić, G., Krce Miočić, B.: European imprint on local issues, (chapter Communication) PeterLang, Frankfurt am Main
- Mandelli A., Accoto C., Mari A. (2010) Pratiche di social media measurement: esplorazione e modelli. In A. Mandelli and C. Accoto (eds.), Marca e Metriche nei Social Media, Lugano, CH: Università della Svizzera italiana, 135 -167
- Mandelli A., Vianello S. (2009) Consumers involvement in organizations in the era of social media: open research questions. In Cardoso, G. and Angus Cheong, Jeffrey Cole (eds) World Wide Internet Book, University of Macau Publishing, July 2009.
- Mandelli A., La Rocca A. (2008) Destination Networks in Heritage Tourism: The Albergo Diffuso Formula. In Karmarkar, U. and Vandal, M. (Eds.): UCLA Anderson BusinessInformation Technology (BIT) Project, A Global Study of Business Practice World ScientificPublishing
- Mandelli A., Snehota I. (2008) Markets as Mediated Conversations. In Benoit-Barné et al. (eds.) What is an Organization? Materiality, Agency, and Discourse. University of Montreal conference proceedings. Montreal
- Mandelli A. (2007) Consumer Knowledge, Social Sensemaking and Negotiated Brand Identity. In McInerney, C. R. and Ron Day (eds.), Rethinking Knowledge Management. Kluwer/Springer. Berlin
- Dematte C., Mandelli A., Biffi A., Parolini C. (2007) Firms and the Digital Technology in Italy: the network moves forward. In Apte and Karmarkar (eds) Managing in the Information Economy: Current Research Issues (Annals of Information Systems) Springer
- Mandelli A., Neirotti P., Canato A., Biffi A., Paolucci E., Cantamessa M., Parolini C. (2007) The Italy Business Information Technology Survey. In Karmarkar, U.; Mangal, V. (eds.) The Business and Information Technologies (Bit) Project: A Global Study of Business Practice. World Scientific Publishing Company
- Mandelli A. (2003) Exploring the origins of new transaction costs in connected societies. In Huotari M. and Iivonen M. (eds.) Trust in Knowledge Management and Systems in Organizations. Idea Publishing Group. Hershey PA
- Mandelli A., Parolini C. (2003) Imprese e tecnologie digitali: la rete avanza. In L'Araba Fenice: economia digitale alla prova dei fatti. A cura di A. Biffi, C. Demattè. Etas RCS Milan
- Mandelli A. (2003) Intrusione o valore? le nuove tecnologie della pubblicità online. In L'Araba Fenice: economia digitale alla prova dei fatti. A cura di A. Biffi, C. Demattè. Etas RCS Milan
- Mandelli A. (2003) Marca collaborativa e costruzione di valore: il caso Ducati. In L' Araba Fenice: economia digitale alla prova dei fatti. A cura di A. Biffi, C. Demattè. Etas RCS Milan
- Mandelli A. (2003) Self-organization and new hierarchies in complex evolutionary value networks. . In Huotari M. and Iivonen M. (eds.) Trust in Knowledge Management and Systems in Organizations. Idea Publishing Group. Hershey PA
- Mandelli A. (2001) Marca collaborativa e intelligente: relazioni e infomediazione in Rete. In Vicari S., Economia della virtualità (a cura di), Egea Milano
- Mandelli A. (2001) Marca e infomediari nel mondo in rete. In Dematte' C. (ed) E-business, Etas, Milan
- Mandelli A. (2001) Net economy e Territorio Locale. In Zanfei, A. (ed.) La Città in Rete. Franco Angeli. Milan
- Mandelli A. (2000) Comunità virtuali e dialettica locale-globale. In "Lo sviluppo di un mercato locale dell'ICT - Il commercio elettronico e la formazione in rete nell'area milanese". Atti del convegno IEFE Bocconi
- Semetko H., Mandelli A. (1997) Setting the Agenda for Cross-National Research: Bringing Values into the Concept. in M. McCombs, D. Shaw and D. Weaver (eds.) Communication and Democracy ; Exploring the Intellectual Frontiers in Agenda-Setting Theory. Erlbaum
Working paper (3)
Atti di conferenza (26)
- Mandelli A. (2010) Beyond brand control in social media? Branding and Reputation Management in markets as mediated conversations. Conference: Thought Leaders in Brand Management, Lugano (Switzerland)
- Mandelli A., Accoto C., Mari A. (2010) Social Media Metrics: Practices of Measuring Brand equity and Reputation in Online Social Collectives. Proceedings of the 6th International Conference "Thought Leaders in Brand Management". Lugano, Switzerland. 18-20 April 2010. ISBN 978-88-6101-006-2
- Mandelli A. (2009) Marketing in Markets as Mediated Conversations. EURAM annual conference, Liverpool
- Mandelli A. (2008) BIT Italy: major findings and future research. IESE business school. Barcelona (SP)
- Mandelli A. (2008) Markets as Mediated Conversations. ICA pre-conference on What is Organization? University of Montreal, Montreal (CA)
- Mandelli A. (2008) WIP Italy: Ten years of research. WIP International annual conference. Budapest (Hu)
- Mandelli A. (2006) The Dynamics of Marketing, Organizational, and Technological Resources in Digital Innovation. EMAC annual conference. Athens
- Mandelli A., La Rocca A. (2005) Distributed and dynamic supply chains in the heritage tourism: the case of distributed hospitality (albergo diffuso) in Italy. European Academy of Management. 5th Annual International European Academy of Management Conference (EURAM). Munich.
- Mandelli A., Snehota I., Bernardi C., La Rocca A. (2005) From markets as information-based structures to markets as sense-making networks. European Academy of Management. 5th European Academy of Management Conference (EURAM),
- Mandelli A. (2005) New Management and Marketing Principles in Complex Evolutionary Markets: a Communication and Network-based approach. EURAM, Marketing Track. Munich, May 6th, 2005
- Mandelli A. (2004) Collaborative Value and Communities of Consumers. SDA Bocconi WP collection.
- Dematte' C., Mandelli A., Biffi A., Parolini C. (2003) E-business in Italy. CMIE annual research conference. Managing in the Global Information Economy. UCLA Anderson School of Management. Los Angeles (CA) USA
- Mandelli A. (2003) Email, pop-ups and advertainment: proposing a relationship value perspective for online advertising. European Academy of Management (Euram) annual conference Milan, Italy
- Mandelli A. (2003) New transaction costs and management principles in complex evolutionary value networks. CMIE annual research conference. Managing in the Global Information Economy. UCLA Anderson School of Management. Los Angeles (CA) USA
- Mandelli A. (2002) Bounded sociability and economics of relationships in complex digital networks. Anzmac, Melbourne (Australia)
- Mandelli A. (2002) E-business and economics of relationships. CMIE Los Angeles (invited presentation)
- Mandelli A. (2002) Symmetry Fallacy, Economics of Relationships and New Hierarchies in Digital Societies. International Communication Association (ICA) annual conference Seoul (Korea)
- Mandelli A. (2001) New symmetries or new hierarchies in the networked public relationships?. World Association for Public Opinion research (Wapor) annual conference Rome, Italy
- Mandelli A. (2000) The Interactive Brand: The Role of Brand in Network Economy & Infomediation Environments. INFORMS San Antonio (TX) USA
- Mandelli A. (1998) Electronic Trade Through the Internet: A Study on the Italian Case.. ICA annual conference Jerusalem (Israel).
- Mandelli A. (1997) Relationship Marketing in the Hypermedia Computer Mediated Environments. EMAC conference Warwick (UK)
- Mandelli A. (1997) The Construction of News: A Survey of the Italian Journalists.. 1997 AEJMC annual conference
- Mandelli A. (1997) The Internet and the New Media: Mass Communication for Relationship Marketing. EMAC annual conference Warwick (UK)
- Mandelli A. (1996) Global Collaborative Learning on the Internet: Does Interactivity Mean Community?. Hypermedia 95, Bloomington (IN) USA
- Mandelli A. (1996) The Agenda Setting of Public Sentiments. Wapor annual conference - Salt Lake City, (UT) USA.
- Mandelli A. (1994) Public opinion and public agenda. ICA annual conference Albuquerque (NM)
Relazione in convegno scientifico (7)
- Javornik A., Mandelli A. (2013) Customer experience of augmented reality. Doctoral Consortium, International Communication Association Conference. London. June 2013
- Javornik A., Mandelli A. (2013) Customer experience of augmented reality at brands’ events. ACR 2014 - Association for Consumer Research. Chicago. October 2013
- Fuduric M., Javornik A., Mandelli A. (2013) Empirical bias in digital marketing research. Marketing Science. Istanbul. July 2013
- Javornik A., Mandelli A., (2013) Research categories in studying customer engagement. Academy of Marketing. Cardiff. July 2013
- Mandelli A., Marchiori E. (2011) Conversation is not Image, Image is not Reputation: Opening up a Conceptual and Methodological Discussion on Current Practices in the Field of the so-called "Online Reputation". Paper presented at the 15th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. New Orleans, Louisiana. 18-20 May 2011
- Mandelli A., La Rocca A., Illia L. (2006) The construction of network identity: a central process in business networking. 22th Industrial Marketing and Purchasing (IMP) Conference. Milan, Italy. September
- Mandelli A., La Rocca A. (2005) Networks and heritage tourism: the case of distributed hospitality in Italy. 21th Industrial Marketing and Purchasing (IMP) Conference. Rotterdam. September
Poster per conferenza (1)
Altra pubblicazione (2)
- Fuduric M., Mandelli A. (2014) Communicating Social Media Policies: Evaluation of Current Practices
- Bresciani S., Mandelli A. (2010) Branding in Social Media: Evidence from Starbucks, Harley-Davidson and Ryanair