Building a Corporate Image Through Identity Stories: an Empirical Investigation.
Informazioni aggiuntive
Autori
Illia L.,
Zamparini A.
Tipo
Relazione in convegno scientifico
Anno
2012
Lingua
Inglese
Collana
-16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Milan, Italy, May 29-31 2012.Best Conference Paper Award
Nome conferenza
16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness
Luogo conferenza
Milan Italy
Data conferenza
May 2012
