Ksenia Silchenko
http://usi.to/4s9
Publications
Key publications (3)
- Silchenko K., Askegaard S. (2021) Powered by healthism? Marketing discourses of food and health
- Silchenko K., Askegaard S. (2020) Mapping moralities of food and health in marketing research literature
- Silchenko K., Askegaard S., Cedrola E. (2020) Three Decades of Research in Health and Food Marketing: A Systematic Review
Journal Article (5)
- Silchenko K., Visconti L. M. (2022) Facemask: from pandemic to marketplace iconicity, Consumption Markets & Culture:287-310
- Silchenko K., Askegaard S. (2021) Powered by healthism? Marketing discourses of food and health, European Journal of Marketing, 55 (1):133-161
- Silchenko K., Askegaard S. (2020) Mapping moralities of food and health in marketing research literature, Journal of Marketing Management, 36 (9-10):794-829
- Silchenko K., Askegaard S., Cedrola E. (2020) Three Decades of Research in Health and Food Marketing: A Systematic Review, The Journal of Consumer Affairs, 54 (2):541-580
- Silchenko K. (2018) The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing, MERCATI E COMPETITIVITÀ (4/2018):27-45. ISSN 1826-7386
Book (1)
- Silchenko K. (2021) Salutismo e marketing alimentare. Aracne. ISBN 9791259942098
Book chapter (8)
- Silchenko K. (2023) Synthesizing Literature With a (Research) Purpose: Systematic Literature Review as a Method in Food and Health Marketing and Consumer Research. Sage Research Methods: Business. Sage Research Methods: Business, 1-25
- Cedrola E., Silchenko K., Masè S. (2019) Arena Water Instinct: Innovation built-in the company DNA. Process innovation in the global Fashion Industry. Palgrave Pivot. Palgrave Studies in Practice: Global Fashion Brand Management, 71-105
- Silchenko K., Simonetti F., Gistri G. (2019) The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention. The Case of the Italian Food Bank. Social Marketing in Action: Cases from Around the World. Springer International Publishing, 119-134
- Simonetti F., Silchenko K., Fraticelli F. (2018) Economia circolare e reputazione (sociale). Evidenze da un caso studio nel settore del recupero dei rifiuti. Verso l'economia circolare. EUM, 99-140. ISBN 9788860565907
- Masè S., Silchenko K. (2017) The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience. Fashion Branding and Communication: Core Strategies of European Luxury Brands. Palgrave Macmillan US. Palgrave Studies in Practice: Global Fashion Brand Management, 125-153
- Cedrola E., Silchenko K. (2016) Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry. Fashion Brand Internationalization;. Palgrave Macmillan US. Palgrave Studies in Practice: Global Fashion Brand Management, 31-64
- Franceschetti B., Silchenko K., Del Gobbo R. (2015) Analisi della letteratura sul waste management: alla ricerca dei temi rilevanti. Presupposti metodologici. Lo sviluppo sostenibile del territorio. Problematiche e opportunità - Sustainable development for territories. Threats and opportunities. EUM, 91-111. ISBN 9788860564641
- Fraticelli F., Silchenko K. (2014) Incub-Italy. Account of the Italian incubator ecosystem. Organising for Growth: Theories and Practices. CreateSpace-Uniud, 509-522
Article in conference proceedings (5)
- Silchenko K. (2024) Addressing hyper-digital complexity in marketing classroom: Incorporating macro- and critical thinking into digital marketing teaching. Proceedings of the 49th Macromarketing Conference. Repo, Petteri, Pia Polsa and Saara Kallio eds.. 49th Annual Macromarketing Conference. Hanken School of Economics and University of Helsinki, Finland. 17-20 June 2024
- Silchenko K. (2024) The dual role of technology in the market of digital wellbeing. Proceedings of the 49th Macromarketing Conference. Macromarketing Society. 49th Annual Macromarketing Conference. Hanken School of Economics and University of Helsinki, Finland. 17-20 June 2024
- Silchenko K., Pellandini-Simányi L. (2020) Dr. Jekyll & Mr. Hyde Consumer: New Forms of Consumer Subjects and Self-Governance. Research in Consumer Culture Theory. Vol 3.. G. Patsiaouras, J. Fitchett and AJ Earley. Research in Consumer Culture Theory. Vol 3.. Consumer Culture Theory Conference. Leicester, United Kingdom. 26-29 June 2020
- Silchenko K., Cedrola E. (2017) What do we study when we study health in food marketing context?. Marketing di successo. Imprese, enti, persone. SIM 2017. Bergamo. Ottobre 26-27, 2017. ISBN 9788890766299
- Silchenko K., Del Gobbo R., Castellano N., Franceschetti B., Tosi V., LaVerghetta M. (2015) Sorting Through Waste Management Literature: A Text Mining Approach to a Literature Review. Managing Sustainable Growth. MIC 2015. Portoroz, Slovenia. 28–30 May 2015. ISBN 9789612661816
