Ksenia Silchenko
http://usi.to/4s9
Publications
Key publications (4)
- Silchenko K. (2025) Technology Dualities and Paradoxes in Digital Well-Being. Analysis of Discourses of Digital Well-Being Market Offerings
- Silchenko K., Askegaard S. (2021) Powered by healthism? Marketing discourses of food and health
- Silchenko K., Askegaard S., Cedrola E. (2020) Three Decades of Research in Health and Food Marketing: A Systematic Review
- Silchenko K., Askegaard S. (2020) Mapping moralities of food and health in marketing research literature
Journal Article (7)
- Silchenko K. (2025) Technology Dualities and Paradoxes in Digital Well-Being. Analysis of Discourses of Digital Well-Being Market Offerings, Journal of Macromarketing, 45 (4)
- Shirley J., Silchenko K. (2025) Breaking Gender Stereotypes?. Analyzing Gender Representations in AI-generated Fashion Campaigns, Advertising & Society Quarterly, 26 (4)
- Silchenko K., Askegaard S. (2021) Powered by healthism? Marketing discourses of food and health, European Journal of Marketing, 55 (1)
- Silchenko K., Visconti L. M. (2021) Facemask. From pandemic to marketplace iconicity, Consumption markets & culture
- Silchenko K., Askegaard S., Cedrola E. (2020) Three Decades of Research in Health and Food Marketing: A Systematic Review, The Journal of Consumer Affairs, 54 (2)
- Silchenko K., Askegaard S. (2020) Mapping moralities of food and health in marketing research literature, Journal of Marketing Management, 36 (9-10)
- Silchenko K. (2018) The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing, MERCATI E COMPETITIVITÀ (4/2018)
Book (1)
- Silchenko K. (2021) Salutismo e marketing alimentare. Aracne
Book chapter (9)
- Silchenko K. (2025) The impact of food marketing on consumer choices and behaviors. Encyclopedia of Agriculture and Food Systems. Elsevier. Third edition
- Silchenko K. (2023) Synthesizing Literature With a (Research) Purpose: Systematic Literature Review as a Method in Food and Health Marketing and Consumer Research. Sage Research Methods: Business. Sage Research Methods: Business
- Cedrola E., Silchenko K., Masè S., Jin B. C. E. (2019) Arena Water Instinct: Innovation built-in the company DNA. Process innovation in the global Fashion Industry. Palgrave Pivot. Palgrave Studies in Practice: Global Fashion Brand Management
- Silchenko K., Simonetti F., Gistri G., Basil D. M. (2019) The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention. The Case of the Italian Food Bank. Social Marketing in Action: Cases from Around the World. Springer International Publishing
- Simonetti F., Silchenko K., Fraticelli F. (2018) Economia circolare e reputazione (sociale). Evidenze da un caso studio nel settore del recupero dei rifiuti. Verso l'economia circolare. EUM
- Masè S., Silchenko K., B.; Cedrola E. J. (2017) The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience. Fashion Branding and Communication: Core Strategies of European Luxury Brands. Palgrave Macmillan US. Palgrave Studies in Practice: Global Fashion Brand Management
- Cedrola E., Silchenko K., Jin B. E. (2016) Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry. Fashion Brand Internationalization;. Palgrave Macmillan US. Palgrave Studies in Practice: Global Fashion Brand Management
- Franceschetti B., Silchenko K., Del Gobbo R., Silvestrelli P. (2015) Analisi della letteratura sul waste management: alla ricerca dei temi rilevanti. Presupposti metodologici. Lo sviluppo sostenibile del territorio. Problematiche e opportunità - Sustainable development for territories. Threats and opportunities. EUM
- Fraticelli F., Silchenko K., Visintin F. P. D. (2014) Incub-Italy. Account of the Italian incubator ecosystem. Organising for Growth: Theories and Practices. CreateSpace-Uniud
Article in conference proceedings (7)
- Silchenko K. (2025) Digital Wellbeing Trend. Proceedings of the 24th International Marketing Trends Conference 2025 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann. 24th International Marketing Trends Conference 2025. Venice, Italy. 23-25 January 2025
- Silchenko K. (2024) The dual role of technology in the market of digital wellbeing. Proceedings of the 49th Macromarketing Conference. Macromarketing Society. 49th Annual Macromarketing Conference. Hanken School of Economics and University of Helsinki, Finland. 17-20 June 2024
- Silchenko K. (2024) Addressing hyper-digital complexity in marketing classroom: Incorporating macro- and critical thinking into digital marketing teaching. Proceedings of the 49th Macromarketing Conference. Repo, Petteri, Pia Polsa and Saara Kallio eds.. 49th Annual Macromarketing Conference. Hanken School of Economics and University of Helsinki, Finland. 17-20 June 2024
- Silchenko K. (2024) The market of digital wellbeing: Technology paradoxes in reverse and coping via consumer responsibilisation. XXI SIM CONFERENCE "Brands and Purpose in a changing era". XXI SIM CONFERENCE "Brands and Purpose in a changing era". Milan - IULM University. 17 - 19 October 2024
- Silchenko K., Pellandini-Simányi L. (2020) Dr. Jekyll & Mr. Hyde Consumer: New Forms of Consumer Subjects and Self-Governance. Research in Consumer Culture Theory. Vol 3.. G. Patsiaouras, J. Fitchett and AJ Earley. Research in Consumer Culture Theory. Vol 3.. Consumer Culture Theory Conference. Leicester, United Kingdom. 26-29 June 2020
- Silchenko K., Cedrola E. (2017) What do we study when we study health in food marketing context?. Marketing di successo. Imprese, enti, persone. SIM 2017. Bergamo. Ottobre 26-27, 2017
- Silchenko K., Del Gobbo R., Castellano N., Franceschetti B., Tosi V., LaVerghetta M. (2015) Sorting Through Waste Management Literature: A Text Mining Approach to a Literature Review. Managing Sustainable Growth. MIC 2015. Portoroz, Slovenia. 28–30 May 2015
Report in scientific conference (5)
- Silchenko K. (2025) (De)normalization of Screen Consumption. Problematizations and Norm Creation in the Moralistic Market of Digital Wellbeing. Consumer Culture Theory Conference . King’s College, London, UK. 24-27 June 2025
- Silchenko K. (2023) Are you Watching Your Digital Diet?. Digital Wellbeing and Consumer Responsibility in Hyperdigital Marketplace. Consumer Culture Theory Conference . Lund University, School of Economics and Management, Sweden . 27-30 June 2023
- Silchenko K., Cedrola E., Askegaard S. T. (2021) Three Decades of Research in Health and Food Marketing. A Systematic Review. General Session of ACCI Annual Conference 2021. Best JOCA paper nominees.. Virtual Conference via Zoom. 8-21 May 2021
- Silchenko K. (2017) Multiple methods and multiple identities of the texts. A case of a critical discourse analysis built from a systematic literature review.. Emerging trends in qualitative research: A focus on Social Media research workshop. SIM/Italian Marketing Association. University of Pisa, Italy. 19 May 2017
- Simonetti F., Silchenko K., Fraticelli F. (2017) Circular Economy and Reputation. A vicious circle worth talking about. Ecomondo. Rimini, Italy. 8 November 2017
