Ksenia Silchenko
http://usi.to/4s9
Pubblicazioni
Pubblicazioni principali (3)
- Silchenko K., Askegaard S. (2021) Powered by healthism? Marketing discourses of food and health
- Silchenko K., Askegaard S. (2020) Mapping moralities of food and health in marketing research literature
- Silchenko K., Askegaard S., Cedrola E. (2020) Three Decades of Research in Health and Food Marketing: A Systematic Review
Articolo pubblicato in rivista scientifica (5)
- Silchenko K., Visconti L. M. (2022) Facemask: from pandemic to marketplace iconicity, Consumption Markets & Culture:287-310
- Silchenko K., Askegaard S. (2021) Powered by healthism? Marketing discourses of food and health, European Journal of Marketing, 55 (1):133-161
- Silchenko K., Askegaard S. (2020) Mapping moralities of food and health in marketing research literature, Journal of Marketing Management, 36 (9-10):794-829
- Silchenko K., Askegaard S., Cedrola E. (2020) Three Decades of Research in Health and Food Marketing: A Systematic Review, The Journal of Consumer Affairs, 54 (2):541-580
- Silchenko K. (2018) The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing, MERCATI E COMPETITIVITÀ (4/2018):27-45. ISSN 1826-7386
Libro (1)
- Silchenko K. (2021) Salutismo e marketing alimentare. Aracne. ISBN 9791259942098
Contributo in libro (8)
- Silchenko K. (2023) Synthesizing Literature With a (Research) Purpose: Systematic Literature Review as a Method in Food and Health Marketing and Consumer Research. Sage Research Methods: Business. Sage Research Methods: Business, 1-25
- Cedrola E., Silchenko K., Masè S. (2019) Arena Water Instinct: Innovation built-in the company DNA. Process innovation in the global Fashion Industry. Palgrave Pivot. Palgrave Studies in Practice: Global Fashion Brand Management, 71-105
- Silchenko K., Simonetti F., Gistri G. (2019) The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention. The Case of the Italian Food Bank. Social Marketing in Action: Cases from Around the World. Springer International Publishing, 119-134
- Simonetti F., Silchenko K., Fraticelli F. (2018) Economia circolare e reputazione (sociale). Evidenze da un caso studio nel settore del recupero dei rifiuti. Verso l'economia circolare. EUM, 99-140. ISBN 9788860565907
- Masè S., Silchenko K. (2017) The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience. Fashion Branding and Communication: Core Strategies of European Luxury Brands. Palgrave Macmillan US. Palgrave Studies in Practice: Global Fashion Brand Management, 125-153
- Cedrola E., Silchenko K. (2016) Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry. Fashion Brand Internationalization;. Palgrave Macmillan US. Palgrave Studies in Practice: Global Fashion Brand Management, 31-64
- Franceschetti B., Silchenko K., Del Gobbo R. (2015) Analisi della letteratura sul waste management: alla ricerca dei temi rilevanti. Presupposti metodologici. Lo sviluppo sostenibile del territorio. Problematiche e opportunità - Sustainable development for territories. Threats and opportunities. EUM, 91-111. ISBN 9788860564641
- Fraticelli F., Silchenko K. (2014) Incub-Italy. Account of the Italian incubator ecosystem. Organising for Growth: Theories and Practices. CreateSpace-Uniud, 509-522
Contributo in atti di conferenza (3)
- Silchenko K., Pellandini-Simányi L. (2020) Dr. Jekyll & Mr. Hyde Consumer: New Forms of Consumer Subjects and Self-Governance. Research in Consumer Culture Theory. Vol 3.. G. Patsiaouras, J. Fitchett and AJ Earley. Research in Consumer Culture Theory. Vol 3.. Consumer Culture Theory Conference. Leicester, United Kingdom. 26-29 June 2020
- Silchenko K., Cedrola E. (2017) What do we study when we study health in food marketing context?. Marketing di successo. Imprese, enti, persone. SIM 2017. Bergamo. Ottobre 26-27, 2017. ISBN 9788890766299
- Silchenko K., Del Gobbo R., Castellano N., Franceschetti B., Tosi V., LaVerghetta M. (2015) Sorting Through Waste Management Literature: A Text Mining Approach to a Literature Review. Managing Sustainable Growth. MIC 2015. Portoroz, Slovenia. 28–30 May 2015. ISBN 9789612661816
