Visconti, Luca Massimiliano

Contributo in libro (35)

Zamparini A., Visconti L. M., Lurati F. (2022) Polysemic corporate branding: Managing the idea. The Routledge Companion to Corporate Branding. Routledge, 300-320
Visconti L. M. (2020) Communicating Luxury Brands through Stories. Research Handbook on Luxury Branding. Edward Elgar Publishing, 225-247
Visconti L. M., Hughes M. Ü., Corengia M. (2020) Re-examining Market Segmentation: Bifurcated Perspectives and Practices. Marketing Management: A Cultural Perspective. Routledge, 287-312
Visconti L. M., Maclaran P., Bettany S. (2018) Gender(s), Consumption, and Markets. Consumer Culture Theory. Sage, 180-205
Visconti L. M. (2018) Il Marketing dell’Arte, l’Arte nel Marketing e il Marketing come Arte. Marketing: Una Disciplina Fantastica. Università Bocconi Editore, 525-537
Visconti L. M. (2017) Interview avec Luca Visconti : Le Storytelling Dans le Luxe. Luxe et Expérience Client. Dunod, 103-105
Visconti L. M. (2017) Préface : La Pauvreté entre Idéologie et Réalité. Marketing et Pauvreté : Être Pauvre dans la Société de Consommation. Edition ems, 9-16
Visconti L. M. (2017) Roland Barthes: The (Anti-)structuralist. The Routledge Companion to Canonical Authors in Social Theory on Consumption. Routledge, 177-184
Visconti L. M. (2015) Emplaced Ethnicity: The Role of Space(s) in Ethnic Marketing. The Routledge Companion on Ethnic Marketing. Routledge, 69-83
Regany F., Visconti L. M. (2014) La Clientèle Ethnique, un Dilemme pour le Distributeur ?. Repenser le Commerce : Vers une Perspective Socio-culturelle de la Distribution. Edition EMS, 153-173
Visconti L. M., Napolitano E. M. . (2014) Migrant Banking in Europe: Approaches, Meanings and Perspectives. Islamic Finance in Europe. Towards a Plural Financial System. Edward Elgar Publishing, 109-125
Regany F., Visconti L. M., Fosse-Gomez M. H. (2012) A Closer Glance at the Notion of Boundaries in Acculturation Studies: Typologies, Intergenerational Divergences, and Consumer Agency. Research in Consumer Behavior. Emerald, 195-213
Visconti L. M. (2012) Keep Young and Beautiful: Elderly allo Specchio. 50plus Marketing. Comprendere e Servire i Protagonisti del Futuro: I Senior. FrancoAngeli, 75-85
Visconti L. M. (2012) La Consommation Intergénérationnelle : Formes, Significations et Négociations. L’Ethnicité, Fabrique Marketing ?. Edition EMS, 257-286
Visconti L. M. (2012) Segmentazione Obsoleta? Un Elisir di Lunga Giovinezza. Prodotto, Consumatore e Politiche di Mercato Quarant’Anni Dopo: Scritti in Onore di Stefano Podestà. Egea, 251-267
Visconti L. M., Borghini S. (2011) Comportamento di Consumo del Cliente B2C. M@rketing Management: Progettare e Generare Valore per il Cliente. Egea, 99-120
Napolitano E. M. ., Visconti L. M. (2011) Dieci Anni di WelcomeBank. E di Welcome Banking. Welcome Bank: Migranti, Banche e Marketing. Egea, 3-26
Napolitano E. M. ., Visconti L. M. (2011) I Modelli di Migrant Banking: Ieri, Oggi e Domani. Welcome Bank: Migranti, Banche e Marketing. Egea, 189-218
Borghini S., Visconti L. M. (2011) Ricerche Qualitative di Marketing. M@rketing Management: Progettare e Generare Valore per il Cliente. Egea, 239-260
Visconti L. M., Üçok Hughes M. (2011) Segmentation and Targeting Revisited. Marketing Management: A Cultural Perspective. Routledge, 295-314
Visconti L. M. (2010) Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand. Research in Consumer Behavior. Emerald, 231-260
Visconti L. M. (2010) Islam Marketing: Una Partita Win-Win. Marketing Islamico. Egea, IX-XVI
Visconti L. M. (2009) I Consumi della Cross Generation: Forme, Significati e Negoziazioni. Cross Generation Marketing. Egea, 73-110
Napolitano E. M. ., Visconti L. M. (2009) Un Eccesso di Cultura. Cross Generation Marketing. Egea, XI-XVII
Podestà S., Visconti L. M. (2008) Consumers Participation in Market Co-Creation: How Gays Impact Marketing Strategies through Consumer Society. Strategic Market Creation: A New Perspective on Marketing and Innovation Management. John Wiley & Sons, Ltd, 389-411
Visconti L. M. (2008) La (De)costruzione dell’Identità Gay tra Mercato e Società. Manuale di Psicologia dei Consumi. McGraw-Hill, 205-207
Visconti L. M., Napolitano E. M. ., Fiorio C. (2007) Conclusioni. Stili Migranti. Etnica, 227-242
Visconti L. M., La Rocca G., Fontana Sabatini L., Scialpi S., Mosca E. (2007) I figli delle Migrazioni: G2 Marketing. Stili Migranti. Etnica, 107-153
Napolitano E. M. ., Visconti L. M. (2007) I Target Migranti. Stili Migranti. Etnica, 1-36
Visconti L. M. (2006) Identità e Mediterraneità: L’alternanza Culturale come Terza Via tra Anoressia e Bulimia Identitaria. Marketing Mediterraneo: Tra Metafora e Territorio. Egea, 147-178
Visconti L. M. (2006) Percorsi di Empowerment Socio-economico e Sub-ottimalità delle Scelte. Imprese di Migranti. Etnica, 121-128
Visconti L. M. (2005) L’individualisme Postmoderne et la Pensée Méditerranéenne: Oxymore et Réconciliation par une Approche de Cultural-Crossing. Marketing Méditerranée et Postmodernité. Edition Euromed Marseille, 121-148
Visconti L. M. (2004) Diversity Management e Lavoro Straniero: Vantaggio Competitivo o Cerimonia?. Diversity Management e Società Multiculturale. FrancoAngeli, 11-30
Visconti L. M. (2004) I Servizi a Utenza Multiculturale: Una Lettura Aziendale dei Modelli di Risposta. I colori del Welfare. Servizi alla Persona di fronte all'Utenza che Cambia. FrancoAngeli, 47-77
Tanzi E., Visconti L. M. (2003) Immigrazioni nel Territorio Milanese: Le Aziende Non Profit tra Affiancamento e Innovazione nel Sistema del Welfare Sanitario. Problematiche di Gestione nelle Aziende Non Profit. Edizioni 31, 211-248

Contributo in atti di conferenza (20)

Corengia M., Visconti L. M. (2020) Life Transition to Terminality: Dynamic Regimes of Representation, Permanent Liminality, and Coping Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Paris. October, 1-4 2020
Corengia M., Visconti L. M. (2020) Life Transition to Terminality: Dynamic Regimes of Representation, Permanent Liminality, and Coping Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Paris. October, 1-4 2020
Visconti L. M., Van Laer T. (2016) Brand Story-making and Digital Conversations. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Visconti L. M., Van Laer T. (2016) Brand Story-making and Digital Conversations. Advances in Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Fumagalli E., Visconti L. M., de Valck K. (2016) To Me or Not To Me: Personal Body as Contested Ownership. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Nepomuceno M., Collet S. ., Visconti L. M. (2015) How the Facebook Usage of Music Celebrities Impacts Streaming and Sales of Digital Music. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. New Orleans. October 1-4 2015
Visconti L. M., Feiereisen S., Van Laer T. (2014) Need For Narrative. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Baltimore. October 23-26 2014
Brunk K., Visconti L. M., Veresiu E. (2013) Expanding the Theoretical Boundaries of Consumer Acculturation: Investigating the Role of Institutional Forces and Nostalgic Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Chicago. October 3-6 2013
Bagramian R., Üçok Hughes M., Visconti L. M. (2012) Bringing the Nation to the Nation Branding Debate: Evidences from Ukraine. Proceedings of the 2012 Academy of Marketing Science World Marketing Congress. Academy of Marketing Science World Marketing Congress. Atlanta. August 28 - September 1 2012
Visconti L. M., de Cordova F. (2012) Culturally and Linguistically Appropriated Servicescapes: The Making of Ethnicity in the Context of Healthcare Services. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. St Louis. October 13 - 16 2011
Visconti L. M., Üçok Hughes M., Bagramian R. (2012) Diversity Appreciated? A Visual Longitudinal Analysis of Ukraine’s Nation Branding Campaigns. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Vancouver. October 3-7 2012
Stamboli C., Visconti L. M. (2012) Home Sweet Home: The Role of Home Country Nostalgia on Immigrants’ Acculturation and Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Vancouver. October 3-7 2012
Visconti L. M. (2011) Cityscapes and Migration: Encapsulating Acculturation in the Urban Collective Space. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Jacksonville. October 7-10 2010
Visconti L. M. (2011) Sharing In and Sharing Out: Problematizing the Consumption of Public Space. European Advances in Consumer Research. Duluth, MN: Association for Consumer Research. European Association for Consumer Research Conference. London. June 30 - July 3 2010
Visconti L. M. (2010) Cross Generation: Cultural (In)visibility in the Consumption of Second Generations. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Pittsburgh. October 22-25 2009
Minowa Y., Maclaran P., Visconti L. M. (2010) Tales of Invisible Cities: Methodological Avenues for Multi-sited Researcher Autoethnography. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Pittsburgh. October 22-25 2009
Visconti L. M. (2008) The Social Construction and Play of Ethnic Minorities Identities: Antecedents and Epiphany of Cultural Alternation. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Memphis. October 25-28 2007
Borghini S., Visconti L. M., Anderson L., Sherry J. F. J. (2008) Use of Public Spaces as Creative Acts. Phenomenology of Street Art in a Cross-Cultural Perspective. European Advances in Consumer Research. Duluth, MN: Association for Consumer Research. European Association for Consumer Research Conference. Milan. July 10-14 2007
Visconti L. M. (2006) Culturally and Linguistically Appropriate Services (CLAS): A Five Years Observation of Health-Care Services in the Multicultural Context of Milan. Proceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interest Groups of the Academy of Marketing. London Guildhall University Press. First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interest Groups of the Academy of Marketing. London. March 15
Visconti L. M. (2006) Mediterranean Marketing: Towards a Hegelian Synthesis of the Modernist ‘Thesis’ and the Postmodern ‘Antithesis’. European Marketing Conference Proceedings. Athens University of Economics and Business Press. EMAC Conference. Athens. April 25-29 2006

Recensione (2)

Visconti L. M. (2015) Creating Value: The Theory and Practice of Marketing Semiotics Research, Laura R. Oswald, Oxford University Press, 2015. European Journal of Marketing. 51 (5/6): 846-849
Visconti L. M. (2011) Anne M. Cronin, Advertising, Commercial Spaces and the Urban. Journal of Consumer Culture. 11 (2): 286-9

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Visconti L. M. (2015) Commodities

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