Visconti, Luca Massimiliano

Book chapter (35)

Zamparini A., Visconti L. M., Lurati F. (2022) Polysemic corporate branding: Managing the idea. The Routledge Companion to Corporate Branding. Routledge, 300-320
Visconti L. M. (2020) Communicating Luxury Brands through Stories. Research Handbook on Luxury Branding. Edward Elgar Publishing, 225-247
Visconti L. M., Hughes M. Ü., Corengia M. (2020) Re-examining Market Segmentation: Bifurcated Perspectives and Practices. Marketing Management: A Cultural Perspective. Routledge, 287-312
Visconti L. M., Maclaran P., Bettany S. (2018) Gender(s), Consumption, and Markets. Consumer Culture Theory. Sage, 180-205
Visconti L. M. (2018) Il Marketing dell’Arte, l’Arte nel Marketing e il Marketing come Arte. Marketing: Una Disciplina Fantastica. Università Bocconi Editore, 525-537
Visconti L. M. (2017) Interview avec Luca Visconti : Le Storytelling Dans le Luxe. Luxe et Expérience Client. Dunod, 103-105
Visconti L. M. (2017) Préface : La Pauvreté entre Idéologie et Réalité. Marketing et Pauvreté : Être Pauvre dans la Société de Consommation. Edition ems, 9-16
Visconti L. M. (2017) Roland Barthes: The (Anti-)structuralist. The Routledge Companion to Canonical Authors in Social Theory on Consumption. Routledge, 177-184
Visconti L. M. (2015) Emplaced Ethnicity: The Role of Space(s) in Ethnic Marketing. The Routledge Companion on Ethnic Marketing. Routledge, 69-83
Regany F., Visconti L. M. (2014) La Clientèle Ethnique, un Dilemme pour le Distributeur ?. Repenser le Commerce : Vers une Perspective Socio-culturelle de la Distribution. Edition EMS, 153-173
Visconti L. M., Napolitano E. M. . (2014) Migrant Banking in Europe: Approaches, Meanings and Perspectives. Islamic Finance in Europe. Towards a Plural Financial System. Edward Elgar Publishing, 109-125
Regany F., Visconti L. M., Fosse-Gomez M. H. (2012) A Closer Glance at the Notion of Boundaries in Acculturation Studies: Typologies, Intergenerational Divergences, and Consumer Agency. Research in Consumer Behavior. Emerald, 195-213
Visconti L. M. (2012) Keep Young and Beautiful: Elderly allo Specchio. 50plus Marketing. Comprendere e Servire i Protagonisti del Futuro: I Senior. FrancoAngeli, 75-85
Visconti L. M. (2012) La Consommation Intergénérationnelle : Formes, Significations et Négociations. L’Ethnicité, Fabrique Marketing ?. Edition EMS, 257-286
Visconti L. M. (2012) Segmentazione Obsoleta? Un Elisir di Lunga Giovinezza. Prodotto, Consumatore e Politiche di Mercato Quarant’Anni Dopo: Scritti in Onore di Stefano Podestà. Egea, 251-267
Visconti L. M., Borghini S. (2011) Comportamento di Consumo del Cliente B2C. M@rketing Management: Progettare e Generare Valore per il Cliente. Egea, 99-120
Napolitano E. M. ., Visconti L. M. (2011) Dieci Anni di WelcomeBank. E di Welcome Banking. Welcome Bank: Migranti, Banche e Marketing. Egea, 3-26
Napolitano E. M. ., Visconti L. M. (2011) I Modelli di Migrant Banking: Ieri, Oggi e Domani. Welcome Bank: Migranti, Banche e Marketing. Egea, 189-218
Borghini S., Visconti L. M. (2011) Ricerche Qualitative di Marketing. M@rketing Management: Progettare e Generare Valore per il Cliente. Egea, 239-260
Visconti L. M., Üçok Hughes M. (2011) Segmentation and Targeting Revisited. Marketing Management: A Cultural Perspective. Routledge, 295-314
Visconti L. M. (2010) Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand. Research in Consumer Behavior. Emerald, 231-260
Visconti L. M. (2010) Islam Marketing: Una Partita Win-Win. Marketing Islamico. Egea, IX-XVI
Visconti L. M. (2009) I Consumi della Cross Generation: Forme, Significati e Negoziazioni. Cross Generation Marketing. Egea, 73-110
Napolitano E. M. ., Visconti L. M. (2009) Un Eccesso di Cultura. Cross Generation Marketing. Egea, XI-XVII
Podestà S., Visconti L. M. (2008) Consumers Participation in Market Co-Creation: How Gays Impact Marketing Strategies through Consumer Society. Strategic Market Creation: A New Perspective on Marketing and Innovation Management. John Wiley & Sons, Ltd, 389-411
Visconti L. M. (2008) La (De)costruzione dell’Identità Gay tra Mercato e Società. Manuale di Psicologia dei Consumi. McGraw-Hill, 205-207
Visconti L. M., Napolitano E. M. ., Fiorio C. (2007) Conclusioni. Stili Migranti. Etnica, 227-242
Visconti L. M., La Rocca G., Fontana Sabatini L., Scialpi S., Mosca E. (2007) I figli delle Migrazioni: G2 Marketing. Stili Migranti. Etnica, 107-153
Napolitano E. M. ., Visconti L. M. (2007) I Target Migranti. Stili Migranti. Etnica, 1-36
Visconti L. M. (2006) Identità e Mediterraneità: L’alternanza Culturale come Terza Via tra Anoressia e Bulimia Identitaria. Marketing Mediterraneo: Tra Metafora e Territorio. Egea, 147-178
Visconti L. M. (2006) Percorsi di Empowerment Socio-economico e Sub-ottimalità delle Scelte. Imprese di Migranti. Etnica, 121-128
Visconti L. M. (2005) L’individualisme Postmoderne et la Pensée Méditerranéenne: Oxymore et Réconciliation par une Approche de Cultural-Crossing. Marketing Méditerranée et Postmodernité. Edition Euromed Marseille, 121-148
Visconti L. M. (2004) Diversity Management e Lavoro Straniero: Vantaggio Competitivo o Cerimonia?. Diversity Management e Società Multiculturale. FrancoAngeli, 11-30
Visconti L. M. (2004) I Servizi a Utenza Multiculturale: Una Lettura Aziendale dei Modelli di Risposta. I colori del Welfare. Servizi alla Persona di fronte all'Utenza che Cambia. FrancoAngeli, 47-77
Tanzi E., Visconti L. M. (2003) Immigrazioni nel Territorio Milanese: Le Aziende Non Profit tra Affiancamento e Innovazione nel Sistema del Welfare Sanitario. Problematiche di Gestione nelle Aziende Non Profit. Edizioni 31, 211-248

Article in conference proceedings (20)

Corengia M., Visconti L. M. (2020) Life Transition to Terminality: Dynamic Regimes of Representation, Permanent Liminality, and Coping Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Paris. October, 1-4 2020
Corengia M., Visconti L. M. (2020) Life Transition to Terminality: Dynamic Regimes of Representation, Permanent Liminality, and Coping Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Paris. October, 1-4 2020
Visconti L. M., Van Laer T. (2016) Brand Story-making and Digital Conversations. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Visconti L. M., Van Laer T. (2016) Brand Story-making and Digital Conversations. Advances in Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Fumagalli E., Visconti L. M., de Valck K. (2016) To Me or Not To Me: Personal Body as Contested Ownership. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Berlin. October, 27-30 2016
Nepomuceno M., Collet S. ., Visconti L. M. (2015) How the Facebook Usage of Music Celebrities Impacts Streaming and Sales of Digital Music. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. New Orleans. October 1-4 2015
Visconti L. M., Feiereisen S., Van Laer T. (2014) Need For Narrative. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Baltimore. October 23-26 2014
Brunk K., Visconti L. M., Veresiu E. (2013) Expanding the Theoretical Boundaries of Consumer Acculturation: Investigating the Role of Institutional Forces and Nostalgic Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Chicago. October 3-6 2013
Bagramian R., Üçok Hughes M., Visconti L. M. (2012) Bringing the Nation to the Nation Branding Debate: Evidences from Ukraine. Proceedings of the 2012 Academy of Marketing Science World Marketing Congress. Academy of Marketing Science World Marketing Congress. Atlanta. August 28 - September 1 2012
Visconti L. M., de Cordova F. (2012) Culturally and Linguistically Appropriated Servicescapes: The Making of Ethnicity in the Context of Healthcare Services. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. St Louis. October 13 - 16 2011
Visconti L. M., Üçok Hughes M., Bagramian R. (2012) Diversity Appreciated? A Visual Longitudinal Analysis of Ukraine’s Nation Branding Campaigns. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Vancouver. October 3-7 2012
Stamboli C., Visconti L. M. (2012) Home Sweet Home: The Role of Home Country Nostalgia on Immigrants’ Acculturation and Consumption. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Vancouver. October 3-7 2012
Visconti L. M. (2011) Cityscapes and Migration: Encapsulating Acculturation in the Urban Collective Space. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Jacksonville. October 7-10 2010
Visconti L. M. (2011) Sharing In and Sharing Out: Problematizing the Consumption of Public Space. European Advances in Consumer Research. Duluth, MN: Association for Consumer Research. European Association for Consumer Research Conference. London. June 30 - July 3 2010
Visconti L. M. (2010) Cross Generation: Cultural (In)visibility in the Consumption of Second Generations. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Pittsburgh. October 22-25 2009
Minowa Y., Maclaran P., Visconti L. M. (2010) Tales of Invisible Cities: Methodological Avenues for Multi-sited Researcher Autoethnography. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Pittsburgh. October 22-25 2009
Visconti L. M. (2008) The Social Construction and Play of Ethnic Minorities Identities: Antecedents and Epiphany of Cultural Alternation. Advances in Consumer Research. Duluth, MN: Association for Consumer Research. ACR North American Conference. Memphis. October 25-28 2007
Borghini S., Visconti L. M., Anderson L., Sherry J. F. J. (2008) Use of Public Spaces as Creative Acts. Phenomenology of Street Art in a Cross-Cultural Perspective. European Advances in Consumer Research. Duluth, MN: Association for Consumer Research. European Association for Consumer Research Conference. Milan. July 10-14 2007
Visconti L. M. (2006) Culturally and Linguistically Appropriate Services (CLAS): A Five Years Observation of Health-Care Services in the Multicultural Context of Milan. Proceedings of the First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interest Groups of the Academy of Marketing. London Guildhall University Press. First Joint Workshop of the Nonprofit and Arts/Heritage Marketing Special Interest Groups of the Academy of Marketing. London. March 15
Visconti L. M. (2006) Mediterranean Marketing: Towards a Hegelian Synthesis of the Modernist ‘Thesis’ and the Postmodern ‘Antithesis’. European Marketing Conference Proceedings. Athens University of Economics and Business Press. EMAC Conference. Athens. April 25-29 2006

Book review (2)

Visconti L. M. (2015) Creating Value: The Theory and Practice of Marketing Semiotics Research, Laura R. Oswald, Oxford University Press, 2015. European Journal of Marketing. 51 (5/6): 846-849
Visconti L. M. (2011) Anne M. Cronin, Advertising, Commercial Spaces and the Urban. Journal of Consumer Culture. 11 (2): 286-9

Other publication (1)

Visconti L. M. (2015) Commodities

People

Education

Research

Organisation

Luca Massimiliano Visconti

Publications

Key publications (4)

Journal Article (25)

Book (9)

Book chapter (35)

Article in conference proceedings (20)

Book review (2)

Other publication (1)

Contact

Roles

Social media

Attachments

Update data

Maps and directions

Stay in touch