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    Alessandra Zamparini

    http://usi.to/fqn

    • Profilo

    • Corsi

    • Pubblicazioni

    • Progetti

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    Pubblicazioni

    Pubblicazioni principali (5)

    • Broch C., Lurati F., Zamparini A., Mariconda S., Mariconda S. (2018) The Role of Social Capital for Organizational Identification: Implications for Strategic Communication
    • Zamparini A., Lurati F. (2017) Being different and being the same: Multimodal image projection strategies for a legitimate distinctive identity
    • Illia L., Zamparini A. (2016) Legitimate Distinctiveness, Historical Bricolage and the Fortune of the Commons
    • Zamparini A., Lurati F. (2012) Communicated identities of regional cluster firms. Evidence from the Franciacorta wine cluster
    • Zamparini A., Lurati F., Illia L. (2010) Auditing the Identity of Regional Wine Brands: The case of Swiss Merlot Ticino

    Articolo pubblicato in rivista scientifica (8)

    • Mariconda S., Zamparini A., Lurati F. (2019) Identity Matters: How the Relevance of a Crisis to Organizational and Stakeholder Identities Influences Reputation Damage, Corporate Communications: An International Journal, 24 (1):115-127
    • Broch C., Lurati F., Zamparini A., Mariconda S., Mariconda S. (2018) The Role of Social Capital for Organizational Identification: Implications for Strategic Communication, International Journal of Strategic Communication:46-66
    • Zamparini A., Lurati F. (2017) Being different and being the same: Multimodal image projection strategies for a legitimate distinctive identity, Strategic Organization:6-39
    • Illia L., Zamparini A. (2016) Legitimate Distinctiveness, Historical Bricolage and the Fortune of the Commons, Journal of Management Inquiry:397-414
    • Comi A., Lurati F., Zamparini A. (2015) “Green Alliances: How Does Ecophilosophy Shape the Strategies of Environmental Organizations?”, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations - forthcoming, 26 (4):1288-1313
    • Zamparini A., Lurati F. (2012) Communicated identities of regional cluster firms. Evidence from the Franciacorta wine cluster, Corporate Communications: An International Journal., 17 (4):498-513
    • Zamparini A., Lurati F., Illia L. (2010) Auditing the Identity of Regional Wine Brands: The case of Swiss Merlot Ticino, International Journal of Wine Business Research 22 (4):386-405
    • Birth G., Illia L., Lurati F., Zamparini A. (2008) Communicating CSR: The practice in the top 300 companies in Switzerland, Corporate Communication: An International Journal,vol 13, Issue 2:182-196

    Working paper (3)

    • Zamparini A., Calegari P., Lurati F. (2010) Message Effectiveness in Corporate Career Websites: Analysis of the Top 30 Employers in Switzerland
    • Zamparini A., Lurati F., Illia L. (2008) Auditing regional wine brands: the case of Merlot Ticino
    • Birth G., Illia L., Lurati F., Zamparini A. (2006) Communicating CSR: The practice in the top 300 companies in Switzerland

    Contributo in atti di conferenza (6)

    • Zamparini A., Mengis J. (2018) Changing by Doing: a Sociomaterial Perspective on Organizational Identity Development. Academy of Management Proceedings 2018 (1), 16466. Academy of Management Meeting. Chicago. 9-14 August 2018
    • Zamparini A., Stigliani I., Lurati F. (2016) Once upon a Time: How Stories Construct Meaning for New Collective Identities. In Academy of Management Proceedings (Vol. 2016, No. 1, p. 12265).. Academy of Management Meeting. Anaheim, Los Angeles, CA, USA. August 2016
    • Broch C., Lurati F., Zamparini A., Mariconda S. (2014) Organizational Identification: The Role of Social Capital. Academy of Management Proceedings (Vol. 2014, No. 1, p. 13519).. 74th Academy of Management Annual Meeting. Philadelphia, Pennsylvania. August 1-5
    • Zamparini A., Lurati F. (2013) Combining Collective and Individual Identities into Organizational Stories: a Wine Region Case. Academy of Management Proceedings (Vol. 2013, No. 1, p. 13660).. Academy of Management. Orlando, Florida. 8-13 August 2013
    • Comi A., Lurati F., Zamparini A. (2013) Green Alliances: How Does Ecophilosophy Shape the Strategies of Environmental Organizations?. ACAD MANAGE PROC 2013:1 12603. Annual Meeting of the Academy of Management 2013. Lake Buena Vista (Orlando), Florida. 9-13 August
    • Illia L., Zamparini A. (2013) Legitimate Distinctiveness, Collective Stories and the Fortune of the Commons.. Academy of Management Proceedings (Vol. 2013, No. 1, p. 12160).. Annual Meeting of the Academy of Management. Orlando, Florida USA. August 2013

    Relazione in convegno scientifico (14)

    • Mariconda S., Lurati F., Zamparini A. (2018) Identity Matters: How Crisis Relevance to Organizational and Stakeholder Identities Moderates the Effect of Crises on Reputation. EUPRERA, 20th Annual Congress. Aarhus. September, 27-29
    • Zamparini A., Mengis J. (2017) Bricklaying identities: the entanglements of material and discursive practices in the identity work of a Festival. 33rd EGOS Colloquium. Copenhagen. July 6–8, 2017
    • Mengis J., De Molli F., Zamparini A. (2017) Spaceless Organizations in Need of Space: Boundary Work in Processes of Interactive Space Construction. Ninth International Symposium on Process Organization Studies (PROS). Greece. June 2017
    • Zamparini A., Martini M., Lurati F. (2015) Fighting with narratives and antenarratives: The interplay of individual past and collective future in the making of a start-up organizational identity. EGOS Colloquium. Athens. July 2015
    • Lurati F., Zamparini A. (2014) “Borrowing” cultural event’s brands. How host territories’ actors generate brand value by using brand identities of cultural events: The case of a film festival. ICIG (International Corporate Identity Group) Symposium. Cape Town. 27-29/10/2014
    • Zamparini A., Lurati F. (2013) The interpretation and editing of collective identity stories in coordinated fields: The case of a regional wine cluster. EGOS. Montreal. 4-6 July 2013
    • Illia L., Zamparini A. (2012) Building a Corporate Image Through Identity Stories: an Empirical Investigation.. -16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Milan, Italy, May 29-31 2012.Best Conference Paper Award. 16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Milan Italy. May 2012
    • Illia L., Zamparini A. (2012) Exploring the nested chain of meanings between collective and individual corporate identity stories. 2012 Annual Meeting of the Academy of Management, Boston, USA, August 3-7 2012. Annual Meeting of the Academy of Management. Boston USA. August 2012
    • Zamparini A., Lurati F. (2012) How and why cluster firms combine regional and individual identities in their communication. The case of Franciacorta wineries. 16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness.. Milan, Italy
    • Zamparini A., Lurati F. (2012) Regional cluster identities in corporate communications: how and why firms adopt different patterns of collective and organizational identity integration. 15th ICIG Symposium. Aahrus, Denmark. September 19-21 2012
    • Zamparini A., Lurati F. (2011) Communicating identities of regional business cluster firms. Evidence from the Franciacorta wine cluster. -. 14th ICIG Symposium. Segovia, Spain. September 14-16
    • Zamparini A., Lurati F., Illia L. (2008) Auditing regional wine brands: the case of Merlot Ticino. The Thought Leaders International Conference on Brand Management. Birmingham (UK). April 15-16
    • Calegari P., Zamparini A., Lurati F. (2008) Employer Message Effectiveness in Corporate Career Websites. A Content Analysis of the Top 30 Employers in Switzerland. 12th International Conference on Corporate Reputation, Image and Identity. Beijing, China. May 29-June 1
    • Zamparini A., Lurati F. (2008) The communication of Merlot Ticino. -. Second International Congress of Mountain and Steep Slope Viticulture. Monforte de Lemos, Spain. March 13-15, 2008

    Altra pubblicazione (2)

    • Lurati F., Ponzetta A., Reinhold H. J., Zamparini A. (2008) Vino ticinese: caratteristiche di consumo e immagine
    • Lurati F., Zamparini A., Illia L. (2006) La Comunicazione del Merlot del Ticino

    Contatti

    Su appuntamento

    alessandra.zamparini@usi.ch

    tel +41 58 666 4113

    Stabile principale, Ufficio 357 (Livello 3)
    Via Buffi 13, 6900 Lugano

    Ruoli

    Posizione
    Docente - Facoltà di scienze della comunicazione
    Assistente con dottorato - Facoltà di scienze della comunicazione

    Afferenze
    Istituto di marketing e comunicazione aziendale (IMCA)

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