Master of Science in Communication and Economics in Marketing and Transformative Economy (MMTE)
Courses 2024-2025
Fall semester
Lecture
Core
- Business Communication Laws in the Digital Age, Gilliéron P.
- Corporate Strategy (Master) B, Bettinazzi E., Martignoni D., Xie S.
- Digital Challenges in Marketing and Big Data, Silchenko K.
- Organizational Behavior (G.), Guerci M.
- Orthodox and Critical Perspectives in Marketing A, Mendini M., Visconti L. M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L.
Elective
- Advertising and Consumer Representations, Akmeraner Kokat Y., Balusseau V.
- Analytical Thinking, Beck N., Abagnale B.
- Applied Social Entrepreneurship, Gonçalves P., Sentürk F.
- Argumentation in Conflict Resolution, Greco S., Mercuri C., Sheikh Asadi N.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Seele P., Conti L. G.
- Cinema and Audiovisual Futures, Gills L., Lee K. B.
- Cinema and Visual Arts, Tescari V.
- Communication and Marketing Ethics, Seele P., Conti L. G.
- Communication Strategies in Financial Disclosure, Stenka R.
- Consumer Culture, Akmeraner Kokat Y., Pellandini-Simányi L.
- Corporate Social Responsibility, Seele P., Conti L. G.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L., Lepp M. S.
- Enterprise Resource Planning, Cappiello C., Burgunder M.
- Industrial Organization (Master in Management - 6 ects), Jametti M., Bretschneider M.
- Intercultural Communication, Drzewiecka J.
- Leadership and Teams, Beck N., Abagnale B.
- Letteratura e arti visuali, Maggi M., Pizzagalli M.
- Management and Innovation in public administration and the non-profit sector, Barreca M., Meneguzzo M.
- Managerial Accounting, Seistrajkova B.
- Managing personal networks for career advantage, Pallotti F.
- Negotiation, Mehta K.
- Neuromarketing, Estes Z. C.
- Online Communication Design, Picco Schwendener A., Pozzan A.
- Organizational Design and Change, Pallotti F.
- Project Management, Gonçalves P., Andreeva M.
- Social innovation, Gonçalves P., Mamashli Z.
- Social Marketing, Suggs L. S., Khan R.
- Social Media Management, Benecchi E., Barcella D.
- Storie e poetiche del cinema italiano, Tescari V.
- Storytelling, Self and Society, Hannawa A. F., Rizzieri M. F.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Tobia D. M., Zanardi I.
- Writing business plans, Martignoni D.
Lecture ex cathedra
Integrative atelier
Spring semester
Lecture
Core
- Business Markets and Industrial Relations, La Rocca A.
- Critical Consumer Behavior, Gibbert M., Schönberg S.
- Cultivating an innovation-driven mindset through Design Thinking, Sanasi S.
- Economics of Well-being, Odermatt R.
- Managing Interpersonal Dynamics at work, Manzoni B.
- Market System Dynamics, Pellandini-Simányi L.
- Marketing Metrics and Social Impact Measurement, Calciolari S.
- Public Speaking and Presentation Techniques in Different Contexts, Suggs L. S., Khan R.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Pizzetti M., Brughelli M., Reinhold H. J.
Other
Elective
