Master of Science in Communication and Economics in Marketing and Transformative Economy (MMTE)
Courses 2021-2022
Fall semester - Core course
- Communication law, Cottier B.
- Consumer Vulnerability and Well-being, Hamilton K., Corengia M.
- Corporate Strategy, Bettinazzi E. L. M., Martignoni D.
- Digital Challenges in Marketing and Big Data (A), Silchenko K.
- Organizational Behavior (W.), Wezel F. C., Zhu G.
- Orthodox and Critical Perspectives in Marketing, De Sanctis R., Visconti L. M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L., Rovetta N.
Fall semester - Elective course
- "Race" and Media Representations, Drzewiecka J.
- Advertising and Consumer Representations, Balusseau V., Corengia M.
- Analytical Thinking, Beck N., Orujov A.
- Applied Social Entrepreurship, Gonçalves P.
- Architecture and Tourism, Maggi R.
- Argumentation in Conflict Resolution, Greco S., Mercuri C.
- Brand Management, Visconti L. M.
- Business Ethics, Seele P., Schultz M. D.
- Channel Management and Retailing, Leischnig A.
- Communication and Marketing Ethics, Seele P.
- Communication Strategies in Financial Disclosure, Stenka R.
- Consumer Culture, Pellandini-Simányi L., Conte L.
- Corporate Social Responsibility, Seele P.
- Creativity and Product Innovation, Peter P.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L.
- Enterprise Resource Planning, Cappiello C.
- Event Management, Davidson R.
- Global Corporate Communication, Sriramesh K.
- Industrial Organization, Jametti M., Campli P.
- Intercultural Communication, Drzewiecka J., Hernandez G.
- Leadership and Teams, Beck N., Orujov A.
- Management and Innovation in public administration and the non-profit sector, Barreca M., Meneguzzo M.
- Managerial Accounting, Seistrajkova B.
- Marketing Semiotics, Heilbrunn B.
- Multimodal Rhetoric, Pollaroli C.
- Negotiation, Mehta K.
- Networks and behavior in organizations, Lomi A., Pallotti F.
- Neurosciences, Marketing and Corporate Communication, Morese R.
- Online Communication Design, Picco Schwendener A., Nobile T. H., Noris A.
- Organizational Design and Change, Pallotti F.
- People Management and Leadership in Public Sector, Barreca M., Sancino A.
- Pricing and Value, Ivens B. S.
- Project Management, Gonçalves P., Akhavan Anvari A.
- Sales Management and Customer Value, Haas A.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Andreeva M.
- Social Marketing (Master), Suggs L. S., Aguirre Sánchez A. L.
- Social Media Management, Benecchi E., Barcella D.
- Storytelling, Self and Society, Hannawa A. F., Corengia M.
- The Culture of Media & Technology Companies, Zhang Z.
- The Platform Society, Hibberd M., Nucci A.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Soares Guedes L., Valguarnera S.
- Writing business plans, Colombo G.
Spring semester - Core course
- Business Markets and Industrial Relations, La Rocca A., Corengia M.
- Critical Consumer Behavior, Gibbert M., Langebraun N., Märcz L.
- Cultivating an innovation-driven mindset through Design Thinking, Stigliani I.
- Economics of Well-being, Odermatt R., Conte L.
- Managing Interpersonal Dynamics at Work, Manzoni B.
- Market System Dynamics, Pellandini-Simányi L., Gysel T.
- Marketing Metrics and Social Impact Measurement, Calciolari S., Luini C.
- Public Speaking and Presentation Techniques in Different Contexts, Suggs L. S.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Pizzetti M., Conte L.
