Master of Science in Communication and Economics in Marketing and Transformative Economy (MKTG)
Courses 2019-2020
Fall semester - Core course
- Communication law, Cottier B.
- Consumer Vulnerability and Well-being, Visconti L. M.
- Corporate Strategy, Arora-Jonsson S. J.
- Digital Challenges in Marketing and Big Data (A), Mandelli A.
- Organizational Behavior (W.), Wezel F. C.
- Orthodox and Critical Perspectives in Marketing, Visconti L. M., De Sanctis R., Mendini M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L.
Fall semester - Elective course
- Adversiting and Consumer Representations, Balusseau V., Corengia M.
- Applied Social Entrepreurship, Gonçalves P.
- Architecture and Tourism, Maggi R.
- Argumentation in Conflict Resolution, Greco S., van Bijnen E.
- Brand Management, Visconti L. M.
- Cause-Related Marketing, Peter P.
- Channel Management and Retailing, Leischnig A.
- Communication and Marketing Ethics, Illia L.
- Corporate Social Responsibility, Lock I.
- Customer Experience Design, Merlo O.
- Customer Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L., Noris A.
- Global Corporate Communication, Sriramesh K.
- Global Media Formats, Hibberd M.
- History of Media Management, Balbi G., Lüthi E.
- Intercultural communication, Drzewiecka J.
- Marketing Semiotics, Heilbrunn B.
- Media Relations, Rangelov N., Suggs L. S.
- Modern and Contemporary Aesthetics, Emery N., Buzzi S.
- Multimodal Rhetoric, Rocci A., Pollaroli C.
- Negotiation, Mehta K.
- Online Communication Design, Cantoni L., Picco Schwendener A., Nobile T. H.
- Pricing and Value, Ivens B. S.
- Project Management, Gonçalves P.
- Sales Management and Customer Value, Haas A.
- Scenography, Rota-Palli M., De Bortoli A.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P.
- Social Marketing, Rangelov N., Suggs L. S.
- Social Media Management, Benecchi E.
- The Network Society, Lobinger K., Venema R.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Ríssola E. A.
Spring semester - Core course
- Business Markets and Industrial Relations, La Rocca A.
- Critical Consumer Behavior, Gibbert M., Bitetti L., Märcz L.
- Economics of Well-being, Odermatt R.
- Market System Dynamics, Pellandini-Simányi L.
- Marketing Metrics and Social Impact Measurement, Calciolari S., Luini C.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Pizzetti M.
