Università
della
Svizzera
italiana
Master of Science in Communication and Economics in Marketing and Transformative Economy (MKTG)
Courses 2018-2019
Fall semester - Core course
- Communication law, Cottier B.
- Consumer Vulnerability and Well-being, Visconti L. M.
- Corporate Strategy, Prato M.
- Digital Challenges in Marketing and Big Data, Mandelli A.
- Organizational Behavior (W.), Wezel F. C.
- Orthodox and Critical Perspectives in Marketing, Visconti L. M., De Sanctis R., Mendini M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L.
Spring semester - Core course
- Business Markets and Industrial Relations, La Rocca A.
- Critical Consumer Behavior, Gibbert M., Bitetti L.
- Economics of Well-being, Odermatt R., Stutzer A.
- Market System Dynamics, Pellandini-Simányi L.
- Marketing Metrics and Social Impact Measurement, Calciolari S.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Pizzetti M.
