Master of Science in Communication and Economics in Marketing and Transformative Economy (MMTE)
Courses 2022-2023
Fall semester
Lecture
Core
- Communication law, Cottier B.
- Corporate Strategy (Master) B, Bettinazzi E., Martignoni D., Xie S.
- Digitalisation between Marketing Opportunities and Consumer Vulnerabilities, Silchenko K.
- Organizational Behavior (W.), Wezel F. C., Incoglu I.
- Orthodox and Critical Perspectives in Marketing A, De Sanctis R., Visconti L. M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L., Conte L.
Elective
- Advertising and Consumer Representations, Balusseau V., Corengia M.
- Analytical Thinking, Beck N., Orujov A.
- Applied Social Entrepreurship, Gonçalves P., Andreeva M.
- Argumentation in Conflict Resolution, Greco S., Mercuri C.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Seele P., Schultz M. D.
- Channel Management and Retailing, Leischnig A.
- Communication and Marketing Ethics, Seele P.
- Communication Strategies in Financial Disclosure, Stenka R.
- Consumer Culture, Pellandini-Simányi L.
- Corporate Social Responsibility, Seele P.
- Creativity and Product Innovation, Peter P.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L.
- Enterprise Resource Planning, Cappiello C.
- Futures Thinking, Dernbach R.
- Global Corporate Communication, Sriramesh K.
- Industrial Organization (Master in Management - 6 ects), Jametti M., Venus N.
- Intercultural Communication, Drzewiecka J.
- Leadership and Teams, Beck N., Orujov A.
- Management and Innovation in public administration and the non-profit sector, Barreca M., Meneguzzo M.
- Managerial Accounting, Seistrajkova B.
- Multimodal Rhetoric, Pollaroli C.
- Negotiation, Mehta K.
- Networks and behavior in organizations, Pallotti F.
- Neuromarketing, Morese R.
- Online Communication Design, Picco Schwendener A., Noris A.
- Organizational Design and Change, Pallotti F.
- Pricing and Value, Ivens B. S.
- Project Management, Gonçalves P., Andreeva M.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Andreeva M.
- Social Marketing, Suggs L. S., Aguirre Sánchez L.
- Social Media Management, Benecchi E., Barcella D.
- Storytelling, Self and Society, Hannawa A. F., Rizzieri M. F.
- The Culture of Media and Technology Companies, Zhang Z.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Soares Guedes L., Zanardi I.
- Writing business plans, Colombo G.
Integrative atelier
Spring semester
Lecture
Core
- Business Markets and Industrial Relations, La Rocca A.
- Critical Consumer Behavior, Gibbert M., Märcz L.
- Cultivating an innovation-driven mindset through Design Thinking, Stigliani I.
- Economics of Well-being, Odermatt R., Conte L.
- Managing Interpersonal Dynamics at work, Manzoni B.
- Market System Dynamics, Pellandini-Simányi L., Conte L.
- Marketing Metrics and Social Impact Measurement, Calciolari S., Luini C.
- Public Speaking and Presentation Techniques in Different Contexts, Suggs L. S.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Pizzetti M., Brughelli M., Conte L.
