Università
della
Svizzera
italiana
Master of Science in Communication and Economics in Marketing and Transformative Economy (MKTG)
Courses 2019-2020
Fall semester - Elective course
- Adversiting and Consumer Representations, Balusseau V.
- Applied Social Entrepreurship, Gonçalves P.
- Brand Management, Visconti L. M.
- Cause-Related Marketing, Peter P.
- Channel Management and Retailing, Leischnig A.
- Digital Corporate Communication, Mandelli A.
- Global Consumer Culture, Visconti L. M.
- Global Corporate Communication, Sriramesh K.
- Intercultural communication, Drzewiecka J.
- Marketing Semiotics
- Media Relations, Suggs L. S., Rangelov N.
- Multimodal Rhetoric, Rocci A., Pollaroli C.
- Negotiation, Mehta K.
- Online Communication Design, Cantoni L.
- Pricing and Value, Ivens B. S.
- Project Management, Gonçalves P.
- Sales Management and Customer Value, Haas A.
- Service Design Marketing, Mandelli A.
- Social Marketing, Rangelov N., Suggs L. S.
- Social Media Management, Benecchi E.
- The Network Society, Lobinger K., Venema R.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M.
Courses 2018-2019
Fall semester - Core course
- Communication law, Cottier B.
- Consumer Vulnerability and Well-being, Visconti L. M.
- Corporate Strategy, Prato M.
- Digital Challenges in Marketing and Big Data, Mandelli A.
- Organizational Behavior (W.), Wezel F. C.
- Orthodox and Critical Perspectives in Marketing, Visconti L. M., De Sanctis R., Mendini M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L.
Spring semester - Core course
- Business Markets and Industrial Relations, La Rocca A.
- Critical Consumer Behavior, Gibbert M., Bitetti L.
- Economics of Well-being, Odermatt R., Stutzer A.
- Market System Dynamics, Pellandini-Simányi L.
- Marketing Metrics and Social Impact Measurement, Calciolari S.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Pizzetti M.
