Master of Science in Communication and Economics in Marketing and Transformative Economy (MKTG)
Courses 2020-2021
Fall semester - Core course
- Communication law, Cottier B.
- Consumer Vulnerability and Well-being, Hamilton K., Corengia M.
- Corporate Strategy, Arora-Jonsson S. J., Fontes Duarte J. P., Martignoni D.
- Digital Challenges in Marketing and Big Data (A), Silchenko K.
- Organizational Behavior (W.), Wezel F. C., Zhu G.
- Orthodox and Critical Perspectives in Marketing, Visconti L. M., De Sanctis R., Mendini M., Corengia M.
- Qualitative Marketing Research and Data Analysis, Pellandini-Simányi L., Conte L.
Fall semester - Elective course
- Advertising and Consumer Representations, Balusseau V., Corengia M.
- Applied Social Entrepreurship, Gonçalves P., Froese Buzogany R.
- Architecture and Tourism, Maggi R.
- Argumentation in Conflict Resolution, Greco S., Mercuri C.
- Artworks in Architecture, Martinoli Stebler S.
- Brand Management, Visconti L. M., Corengia M.
- Business Ethics, Seele P., Schultz M. D.
- Channel Management and Retailing, Leischnig A.
- Communication and Marketing Ethics, Seele P.
- Corporate Social Responsibility, Seele P.
- Customer Experience Design, Merlo O.
- Customer Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L., Noris A.
- Elements of History and Theory of Photography (MSTAA), Tescari V.
- Global Corporate Communication, Sriramesh K.
- Global Media Formats, Hibberd M.
- Intercultural Communication, Drzewiecka J.
- Marketing Semiotics, Heilbrunn B.
- Media Relations, Suggs L. S., Aguirre Sánchez A. L.
- Modern and Contemporary Aesthetics (MSTAA), Emery N., Buzzi S.
- Multimodal Rhetoric, Pollaroli C.
- Negotiation, Mehta K.
- Online Communication Design, Picco Schwendener A., Nobile T. H.
- Pricing and Value, Ivens B. S.
- Product Innovation, Creativity, and Design Thinking, Peter P.
- Project Management, Gonçalves P., Froese Buzogany R.
- Sales Management and Customer Value, Haas A.
- Scenography (MSTAA), Rota-Palli M., De Bortoli A.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Akhavan Anvari A.
- Social Marketing, Suggs L. S., Aguirre Sánchez A. L.
- Social Media Management, Benecchi E., Barcella D.
- The Culture of Media Companies, Balbi G., Lüthi E.
- The Network Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Ríssola E. A.
Spring semester - Core course
- Business Markets and Industrial Relations, La Rocca A., Corengia M.
- Critical Consumer Behavior, Gibbert M., Bitetti L., Langebraun N., Märcz L.
- Economics of Well-being, Odermatt R., Conte L.
- Market System Dynamics, Pellandini-Simányi L., Conte L.
- Marketing Metrics and Social Impact Measurement, Calciolari S., Luini C.
- Quantitative Marketing Research and Statistical Data Analysis, Arbia G., Conte L., Pizzetti M.
