Master of Science in Communication and Economics in Corporate Communication (MCC)
Corsi 2026-2027
Semestre autunnale
Lezione
Obbligatorio
- Accounting, Seistrajkova B.
- Business Communication Laws in the Digital Age, Gilliéron P.
- Corporate Strategy (Master) B, Bettinazzi E., Martignoni D.
- Essentials of Corporate Finance, Kueng L., Yeung T. L.
- Organizational Behavior (G.), Guerci M.
- Principles of Marketings, Mendini M., Visconti L. M.
- Strategic Communication Management in the Age of AI, Zamparini A., Guza E.
A scelta
- Advertising and Consumer Representations, Balusseau V.
- Applied Digital Entrepreneurship, Flueckiger O.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Seele P., Conti L. G.
- Business Plans and Business Models, Martignoni D.
- Cinema and Visual Arts, Tescari V.
- Communication and Marketing Ethics, Seele P., Conti L. G.
- Consumer Culture, Visconti L. M.
- Corporate Social Responsibility, Seele P., Conti L. G.
- Customer Experience and Relationship Management, Merlo O.
- Customer Value and (Post)ownership, Heilbrunn B.
- Digital Screen Futures: Transformation and Innovation in Cinema and Media, Lee K. B., Mazzarino F.
- Diversity and Inclusion, Wegahtabrhan K. S., Mehran A. W.
- Go to Market, De Sanctis R.
- Intercultural Communication, Drzewiecka J.
- Negotiation, Mehta K.
- Neuromarketing, Estes Z. C.
- Online Communication Design, Picco A., Lepp M. S.
- Organizational Design and Change, Pallotti F.
- Project Management
- Social innovation
- Social Marketing, Suggs L. S., Angelotti K.
- Social Media Management, Barcella D.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
Atelier integrativo
Semestre primaverile
Lezione
Obbligatorio
- Corporate Communication Research Methods, Mengis J.
- Corporate identity and image, Lurati F., Codogno N.
- Cultivating an innovation-driven mindset through Design Thinking, Sanasi S.
- Investor Relations, Hoffmann C. P.
- Issues and crisis management, Mariconda S.
- Managing Interpersonal Dynamics at work, Manzoni B.
- Organizational Communication, Mengis J., Baeriswyl M.
- Public Affairs, Seele P., Conti L. G.
- Public Speaking and Presentation Techniques in Different Contexts, Suggs L. S., Angelotti K., Send J. Z.
- Sponsoring and partnership management, Cotting P.
- Statistical Data Analysis, Arbia G., Brughelli M., Reinhold H. J.
Corsi 2025-2026
Semestre autunnale
Lezione
Obbligatorio
- Accounting, Seistrajkova B.
- Business Communication Laws in the Digital Age, Gilliéron P.
- Corporate Governance (institutional aspects), Mc Cahery J. A.
- Corporate Strategy (Master) B, Bettinazzi E., Martignoni D., Xie S.
- Essentials of Corporate Finance, Kueng L., Yeung T. L.
- Organizational Behavior (G.), Guerci M.
- Orthodox and Critical Perspectives in Marketing A, Mendini M., Visconti L. M.
A scelta
- Advertising and Consumer Representations, Akmeraner Kokat Y., Balusseau V.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Beschorner T.
- Business Plans and Business Models, Martignoni D.
- Cinema and Visual Arts, Tescari V.
- Communication and Marketing Ethics, Illia Manzan L.
- Consumer Culture, Visconti L. M.
- Corporate Social Responsibility, Lock I.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Screen Futures: Transformation and Innovation in Cinema and Media, Lee K. B., Mazzarino F.
- Go to Market, Chimenti G.
- Intercultural Communication, Noris A.
- Leadership and Teams, Beck N., Abagnale B.
- Negotiation, Mehta K.
- Neuromarketing, Estes Z. C.
- Organizational Design and Change, Pallotti F.
- Project Management, Gonçalves P., Andreeva M.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Mamashli Z.
- Social Marketing, Suggs L. S., Send J. Z.
- Social Media Management, Barcella D., Benecchi E.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
Atelier integrativo
Semestre primaverile
Lezione
Obbligatorio
- Corporate Communication Research Methods, Mengis J., Zamparini A., Guza E.
- Corporate identity and image, Lurati F., Codogno N.
- Cultivating an innovation-driven mindset through Design Thinking, Sanasi S.
- Investor Relations, Hoffmann C. P.
- Issues and crisis management, Mariconda S.
- Managing Interpersonal Dynamics at work, Manzoni B.
- Organizational Communication, Mengis J., Baeriswyl M.
- Public Affairs, Lock I.
- Public Speaking and Presentation Techniques in Different Contexts, Suggs L. S., Angelotti K., Send J. Z.
- Sponsoring and partnership management, Cotting P.
- Statistical Data Analysis, Arbia G., Brughelli M., Reinhold H. J.
