Master of Science in Communication in Media Management (MMM)
Courses 2021-2022
Fall semester - Core course
- Communication law, Cottier B.
- Journalism, Innovation & Datafication, Porlezza C., Ferri G.
- Media Economics and Policy, Hibberd M., Nucci A.
- Orthodox and Critical Perspectives in Marketing B, Mendini M., Visconti L. M.
- Social Media Management, Benecchi E., Barcella D.
- Swiss Media System, Porlezza C.
- The Culture of Media & Technology Companies, Zhang Z.
- The Platform Society, Hibberd M., Nucci A.
Fall semester - Elective course
- "Race" and Media Representations, Drzewiecka J.
- Advertising and Consumer Representations, Balusseau V., Corengia M.
- Analytical Thinking, Beck N., Orujov A.
- Applied Social Entrepreneurship, Akhavan Anvari A., Gonçalves P.
- Architecture and Tourism, Maggi R.
- Argumentation in Conflict Resolution, Greco S., Mercuri C.
- Brand Management, Visconti L. M.
- Business Ethics, Seele P., Schultz M. D.
- Channel Management and Retailing, Leischnig A.
- Communication and Marketing Ethics, Seele P.
- Communication Strategies in Financial Disclosure, Stenka R.
- Consumer Culture, Pellandini-Simányi L., Conte L.
- Corporate Social Responsibility, Seele P.
- Creativity and Product Innovation, Peter P.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L., Liu J. B.
- Enterprise Resource Planning, Cappiello C.
- Event Management, Davidson R.
- Global Corporate Communication, Sriramesh K.
- Industrial Organization, Jametti M., Campli P.
- Intercultural Communication, Drzewiecka J., Hernandez G.
- Leadership and Teams, Beck N., Orujov A.
- Management and Innovation in public administration and the non-profit sector, Barreca M., Meneguzzo M.
- Managerial Accounting, Seistrajkova B.
- Marketing Semiotics, Heilbrunn B.
- Multimodal Rhetoric, Pollaroli C.
- Negotiation, Mehta K.
- Networks and behavior in organizations, Lomi A., Pallotti F.
- Neurosciences, Marketing and Corporate Communication, Morese R.
- Online Communication Design, Picco Schwendener A., Nobile T. H., Noris A.
- Organizational Design and Change, Pallotti F.
- People Management and Leadership in Public Sector, Barreca M., Sancino A.
- Pricing and Value, Ivens B. S.
- Project Management, Gonçalves P., Akhavan Anvari A.
- Sales Management and Customer Value, Haas A.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Andreeva M.
- Social Marketing (Master), Suggs L. S., Aguirre Sánchez L.
- Social Media Management, Benecchi E., Barcella D.
- Storytelling, Self and Society, Hannawa A. F., Corengia M.
- The Culture of Media & Technology Companies, Zhang Z.
- The Platform Society, Hibberd M., Nucci A.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Soares Guedes L., Valguarnera S.
- Writing business plans, Colombo G.
Spring semester - Core course
- Argumentation in the Media, Rocci A., Lomelí Hernández J. A.
- Digital Archives, Maeusli T.
- Digital Publishing, Bevilacqua E.
- Global Media Formats, Hibberd M.
- International Strategic Management, Dillena G., Hibberd M., Zhang Z.
- Reputation, Crisis and Media Industries, Hibberd M.
- Research Methods and Thesis Writing, Zhang Z.
- Strategies in Screen Industries, Dagnino G., Prario B.
