Master of Science in Communication in Media Management (MMM)
Courses 2019-2020
Fall semester - Core course
- Accounting, Seistrajkova B.
- Advertising, Hibberd M.
- History of Media Management, Balbi G., Lüthi E.
- Media Economics and Policy, Bevilacqua E., Hibberd M.
- Newsroom Management and Economics of Journalism, Di Salvo P.
- Orthodox and Critical Perspectives in Marketing, Visconti L. M., De Sanctis R., Mendini M.
- Social Media Management, Benecchi E.
- Swiss Media System, Porlezza C.
- The Network Society, Lobinger K., Venema R.
Fall semester - Elective course
- Adversiting and Consumer Representations, Balusseau V., Corengia M.
- Applied Social Entrepreurship, Gonçalves P.
- Argumentation in Conflict Resolution, Greco S., van Bijnen E.
- Brand Management, Visconti L. M.
- Cause-Related Marketing, Peter P.
- Channel Management and Retailing, Leischnig A.
- Communication and Marketing Ethics, Illia L.
- Corporate Social Responsibility, Lock I.
- Customer Experience Design, Merlo O.
- Customer Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Global Corporate Communication, Sriramesh K.
- Global Media Formats, Hibberd M.
- Intercultural communication, Drzewiecka J.
- Marketing Semiotics, Heilbrunn B.
- Media Relations, Rangelov N., Suggs L. S.
- Modern and Contemporary Aesthetics, Emery N., Buzzi S.
- Multimodal Rhetoric, Rocci A., Pollaroli C.
- Negotiation, Mehta K.
- Online Communication Design, Cantoni L., Picco Schwendener A., Nobile T. H.
- Pricing and Value, Ivens B. S.
- Project Management, Gonçalves P.
- Sales Management and Customer Value, Haas A.
- Scenography, Rota-Palli M., De Bortoli A.
- Service Design Marketing, Mandelli A.
- Social Marketing, Rangelov N., Suggs L. S.
- Social Media Management, Benecchi E.
- The Network Society, Lobinger K., Venema R.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Ríssola E. A.
Spring semester - Core course
- Argumentation in the Media, Rocci A., Zampa M.
- Broadcasting Management, Donelli M.
- Digital Archives, Maeusli T.
- Digital Publishing, Bevilacqua E.
- Film Economics and Management, Cucco M.
- International Strategic Management, Dillena G., Hibberd M., Zhang Z.
- Media Regulation and Copyright, Dillena G., Doglio D.
- Strategies and Markets of Digital Media, Prario B.
