Master of Science in Communication in Media Management (MMM)
Courses 2022-2023
Fall semester
Lecture
Core
- Communication law, Cottier B.
- Journalism, Innovation & Datafication, Porlezza C., Pranteddu L.
- Media Economics and Policy, Foa M., Hibberd M.
- Orthodox and Critical Perspectives in Marketing B, Mendini M., Visconti L. M.
- Social Media Management, Benecchi E., Barcella D.
- Swiss Media System, Porlezza C., Fomasi M.
- The Culture of Media and Technology Companies, Zhang Z.
- The Platform Society, Hibberd M.
Elective
- Advertising and Consumer Representations, Balusseau V., Corengia M.
- Analytical Thinking, Beck N., Abagnale B.
- Applied Social Entrepreurship, Gonçalves P., Andreeva M.
- Argumentation in Conflict Resolution, Greco S., Mercuri C.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Seele P., Conti L. G.
- Channel Management and Retailing, Leischnig A.
- Communication and Marketing Ethics, Seele P., Conti L. G.
- Communication Strategies in Financial Disclosure, Stenka R.
- Consumer Culture, Pellandini-Simányi L., Paradiso C.
- Corporate Social Responsibility, Seele P., Conti L. G.
- Creativity and Product Innovation, Peter P.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L., Stachel C.
- Enterprise Resource Planning, Cappiello C.
- Futures Thinking, Dernbach R.
- Industrial Organization (Master in Management - 6 ects), Jametti M., Venus N.
- Intercultural Communication, Drzewiecka J.
- Leadership and Teams, Beck N., Abagnale B.
- Management and Innovation in public administration and the non-profit sector, Barreca M., Meneguzzo M.
- Managerial Accounting, Seistrajkova B.
- Multimodal Rhetoric, Pollaroli C.
- Negotiation, Mehta K.
- Networks and behavior in organizations, Pallotti F.
- Neuromarketing, Morese R.
- Online Communication Design, Picco Schwendener A., Noris A.
- Organizational Design and Change, Pallotti F.
- Pricing and Value, Ivens B. S.
- Project Management, Gonçalves P., Andreeva M.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Andreeva M.
- Social Marketing, Suggs L. S., Aguirre Sánchez L.
- Social Media Management, Benecchi E., Barcella D.
- Storytelling, Self and Society, Hannawa A. F., Rizzieri M. F.
- The Culture of Media and Technology Companies, Zhang Z.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Soares Guedes L., Zanardi I.
- Writing business plans, Colombo G.
Lecture ex cathedra
Core
Integrative atelier
Other
Core
- Workshop: Scenographies of Light: Mirages, Illusions, Finzi Pasca D.
Spring semester
Lecture
Core
- Argumentation in the Media, Rocci A., Lomelí Hernández J. A., Yaskorska-Shah O.
- Digital Archives, Maeusli T.
- Digital Publishing, Bevilacqua E.
- Global Media Formats, Hibberd M.
- International Strategic Management, Dillena G., Hibberd M., Nucci A.
- Reputation, Crisis and Media Industries, Hibberd M., Nucci A.
- Research Methods and Thesis Writing, Zhang Z.
- Strategies in Screen Industries, Dagnino G., Prario B.
