Master of Science in Communication in Media Management (MMM)
Corsi 2024-2025
Semestre autunnale
Lezione
Obbligatorio
- Communication law
- Journalism, Innovation & Datafication, Porlezza C.
- Media Economics and Policy, Foa M., Hibberd M.
- Orthodox and Critical Perspectives in Marketing B, Mendini M., Visconti L. M.
- Social Media Management, Benecchi E., Barcella D.
- Swiss Media System, Porlezza C.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
A scelta
- Advertising and Consumer Representations, Akmeraner Kokat Y., Balusseau V.
- Analytical Thinking, Beck N., Abagnale B.
- Applied Social Entrepreneurship, Gonçalves P., Andreeva M.
- Argumentation in Conflict Resolution, Greco S., Mercuri C., Sheikh Asadi N.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Seele P., Conti L. G.
- Channel Management and Retailing, Leischnig A.
- Cinema and Audiovisual Futures, Gills L., Lee K. B.
- Cinema and Visual Arts, Tescari V.
- Communication and Marketing Ethics, Seele P., Conti L. G.
- Communication Strategies in Financial Disclosure, Stenka R.
- Consumer Culture, Akmeraner Kokat Y., Pellandini-Simányi L.
- Corporate Social Responsibility, Seele P., Conti L. G.
- Creativity and Product Innovation, Peter P.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L., Stachel C.
- Enterprise Resource Planning, Cappiello C.
- Industrial Organization (Master in Management - 6 ects), Jametti M., Bretschneider M.
- Intercultural Communication, Drzewiecka J.
- Leadership and Teams, Beck N., Abagnale B.
- Letteratura e arti visuali, Maggi M., Pizzagalli M.
- Management ed innovazione nella pubblica amministrazione e nel non profit (6 ects), Barreca M., Meneguzzo M.
- Managerial Accounting, Seistrajkova B.
- Managing personal networks for career advantage, Pallotti F.
- Negotiation, Mehta K.
- Neuromarketing, Estes Z. C.
- Online Communication Design, Picco Schwendener A., Pozzan A.
- Organizational Design and Change, Pallotti F.
- Pricing and Value, Ivens B. S.
- Project Management, Gonçalves P., Mamashli Z.
- Sales Management and Customer Value, Haas A.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Sentürk F.
- Social Marketing, Suggs L. S., Aguirre Sánchez L.
- Social Media Management, Benecchi E., Barcella D.
- Storie e poetiche del cinema italiano, Tescari V.
- Storytelling, Self and Society, Hannawa A. F., Rizzieri M. F.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M.
- Writing Business Plans, Martignoni D.
Lezione ex cathedra
Atelier integrativo
Semestre primaverile
Lezione
Obbligatorio
- Argumentation in the Media, Rocci A., Pineda Castañeda N. A., Sheikh Asadi N.
- Digital Archives, Maeusli T.
- Environmental Management and Communications, Hibberd M.
- International Strategic Management, Giboi A. I., Hibberd M., Lin Y.
- Reputation, Crisis and Media Industries, Hibberd M.
- Research Methods and Thesis Writing
- Strategies in Screen Industries, Prario B.
A scelta
Corsi 2023-2024
Semestre autunnale
Lezione
Obbligatorio
- Communication law, Cottier B.
- Digital Publishing, Bevilacqua E.
- Journalism, Innovation & Datafication, Porlezza C.
- Media Economics and Policy, Foa M., Hibberd M.
- Orthodox and Critical Perspectives in Marketing B, Mendini M., Visconti L. M.
- Social Media Management, Benecchi E., Barcella D.
- Swiss Media System, Porlezza C.
- The Platform Society, Hibberd M.
A scelta
- Advertising and Consumer Representations, Balusseau V., Corengia M.
- Analytical Thinking, Beck N., Abagnale B.
- Applied Social Entrepreneurship, Gonçalves P., Andreeva M.
- Argumentation in Conflict Resolution, Greco S., Mercuri C., Sheikh Asadi N.
- Brand Management: Strategic Design and Creative Applications, Heilbrunn B., Visconti L. M.
- Business Ethics, Seele P., Conti L. G.
- Cinema and Audiovisual Futures, Gills L., Lee K. B.
- Communication and Marketing Ethics, Seele P., Conti L. G.
- Communication Strategies in Financial Disclosure, Stenka R.
- Consumer Culture, Pellandini-Simányi L.
- Corporate Social Responsibility, Seele P., Conti L. G.
- Customer Experience and Relationship Management, Merlo O.
- Digital Corporate Communication, Mandelli A.
- Digital Fashion Communication: An Introduction, Cantoni L., Stachel C.
- Enterprise Resource Planning, Cappiello C.
- Industrial Organization (Master in Management - 6 ects), Jametti M., Bretschneider M.
- Intercultural Communication, Drzewiecka J.
- Leadership and Teams, Beck N., Abagnale B.
- Letteratura e arti visuali, Maggi M., Trissino L.
- Management ed innovazione nella pubblica amministrazione e nel non profit (6 ects), Barreca M., Meneguzzo M.
- Managerial Accounting, Seistrajkova B.
- Negotiation, Mehta K.
- Networks and behavior in organizations, Pallotti F.
- Neuromarketing, Estes Z. C.
- Online Communication Design, Picco Schwendener A., Nobile T. H.
- Organizational Design and Change, Pallotti F.
- Project Management, Gonçalves P., Mamashli Z.
- Service Design Marketing, Mandelli A.
- Social innovation, Gonçalves P., Sentürk F.
- Social Marketing, Suggs L. S., Aguirre Sánchez L.
- Social Media Management, Benecchi E., Barcella D.
- Storie e poetiche del cinema italiano, Tescari V.
- Storytelling, Self and Society, Hannawa A. F., Rizzieri M. F.
- The Platform Society, Hibberd M.
- Transmedia Narratives, Scaglioni M.
- User Experience Design, Landoni M., Langheinrich M., Cosentino A., Zanardi I.
- Writing Business Plans, Martignoni D.
Atelier integrativo
Altro
A scelta
Semestre primaverile
Lezione
Obbligatorio
- Argumentation in the Media, Rocci A., Pineda Castañeda N. A., Sheikh Asadi N.
- Digital Archives, Maeusli T.
- Environmental Management and Communications, Hibberd M.
- International Strategic Management, Giboi A. I., Hibberd M., Lin Y.
- Reputation, Crisis and Media Industries, Hibberd M.
- Research Methods and Thesis Writing, Hibberd M., Lin Y.
- Strategies in Screen Industries, Prario B.
Altro
A scelta
